Contextual Advertising Global Market to Reach $562.1 Billion by 2030: Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy


Dublin, March 27, 2023 (GLOBE NEWSWIRE) -- The "Contextual Advertising: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

The global market for Contextual Advertising estimated at US$199.8 Billion in the year 2022, is projected to reach a revised size of US$562.1 Billion by 2030, growing at a CAGR of 13.8% over the analysis period 2022-2030.

Activity-based Advertising, one of the segments analyzed in the report, is projected to record a 14.7% CAGR and reach US$298.3 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Location-based Advertising segment is readjusted to a revised 13.3% CAGR for the next 8-year period.

The U.S. Market is Estimated at $64.6 Billion, While China is Forecast to Grow at 16.5% CAGR

The Contextual Advertising market in the U.S. is estimated at US$64.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$83.3 Billion by the year 2030 trailing a CAGR of 16.5% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.8% and 12.2% respectively over the 2022-2030 period.

Within Europe, Germany is forecast to grow at approximately 13.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$70 Billion by the year 2030.

Select Competitors (Total 152 Featured) -

  • Adobe Systems Incorporated
  • Amazon.com
  • Amobee, Inc.
  • AOL
  • Facebook
  • Flurry
  • Flytxt
  • Google
  • IAC
  • Infolinks
  • Media.net
  • Microsoft
  • SAP SE
  • Twitter, Inc.
  • Yahoo! Inc.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report AttributeDetails
No. of Pages544
Forecast Period2022 - 2030
Estimated Market Value (USD) in 2022$199.8 Billion
Forecasted Market Value (USD) by 2030$562.1 Billion
Compound Annual Growth Rate13.8%
Regions CoveredGlobal

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • COVID-19 Pandemic Upends the Advertising Landscape
  • Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
  • Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
  • The Market for Contextual Advertising and the Pandemic Impact
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • COVID-19 Impact on Advertising Industry Affects AI Investments
  • COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2020E
  • An Introduction to Contextual Advertising
  • Contextual Advertising: The Many Advantages
  • Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
  • Global Market Prospects & Outlook
  • Contextual Advertising the Best Bet for Advertisers amid the Pandemic
  • Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
  • Possibilities Galore for AI in Digital Marketing
  • Key Growth Drivers
  • Restrictions on Collection of Location Data to Cost Marketers
  • Consumer Willingness to Share Location and Personal Data
  • Analysis by Type
  • World Contextual Advertising Market by Type (2021 & 2027): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
  • World Contextual Advertising Market by Vertical (2021 & 2027): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
  • Regional Analysis
  • World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2021 & 2027
  • World Contextual Advertising Market: Geographic Regions Ranked by CAGR (Revenues) for 2020-2027
  • Competitive Scenario
  • Recent Market Activity
  • Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
  • Contextual Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Rising Internet Usage Widens Opportunities for Contextual Advertising
  • World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Growing Importance of Digital Advertising Favors Growth
  • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
  • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
  • Digital Content Consumption Patterns Underpin Revenue Growth
  • Millennials Emerge as Key Demographic
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
  • Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
  • Cookie Phase-Out Diverts Attention to Contextual Advertising
  • Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
  • Advances in AI and ML to Embolden Real-Time Contextual Targeting
  • Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Smartphone, Tablets, and Laptops Shipments in Million Units for the Years 2019, 2021 and 2023
  • Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
  • Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Large Base of Social Media Users Presents Lucrative Opportunities
  • Rising Importance of Location-based Advertising Augurs Well
  • Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/32wj9t

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Global Market for Contextual Advertising

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