Dublin, March 27, 2023 (GLOBE NEWSWIRE) -- The "Contextual Advertising: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Contextual Advertising estimated at US$199.8 Billion in the year 2022, is projected to reach a revised size of US$562.1 Billion by 2030, growing at a CAGR of 13.8% over the analysis period 2022-2030.
Activity-based Advertising, one of the segments analyzed in the report, is projected to record a 14.7% CAGR and reach US$298.3 Billion by the end of the analysis period.
Taking into account the ongoing post pandemic recovery, growth in the Location-based Advertising segment is readjusted to a revised 13.3% CAGR for the next 8-year period.
The U.S. Market is Estimated at $64.6 Billion, While China is Forecast to Grow at 16.5% CAGR
The Contextual Advertising market in the U.S. is estimated at US$64.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$83.3 Billion by the year 2030 trailing a CAGR of 16.5% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.8% and 12.2% respectively over the 2022-2030 period.
Within Europe, Germany is forecast to grow at approximately 13.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$70 Billion by the year 2030.
Select Competitors (Total 152 Featured) -
- Adobe Systems Incorporated
- Amazon.com
- Amobee, Inc.
- AOL
- Flurry
- Flytxt
- IAC
- Infolinks
- Media.net
- Microsoft
- SAP SE
- Twitter, Inc.
- Yahoo! Inc.
What`s New for 2023?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 544 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $199.8 Billion |
| Forecasted Market Value (USD) by 2030 | $562.1 Billion |
| Compound Annual Growth Rate | 13.8% |
| Regions Covered | Global |
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
- World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
- COVID-19 Pandemic Upends the Advertising Landscape
- Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
- Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
- The Market for Contextual Advertising and the Pandemic Impact
- The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
- COVID-19 Impact on Advertising Industry Affects AI Investments
- COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
- Advertising: Essential for Corporate/Brand Survival & Existence
- Global Advertising Spending by Medium (in %): 2020E
- An Introduction to Contextual Advertising
- Contextual Advertising: The Many Advantages
- Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
- Global Market Prospects & Outlook
- Contextual Advertising the Best Bet for Advertisers amid the Pandemic
- Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
- Possibilities Galore for AI in Digital Marketing
- Key Growth Drivers
- Restrictions on Collection of Location Data to Cost Marketers
- Consumer Willingness to Share Location and Personal Data
- Analysis by Type
- World Contextual Advertising Market by Type (2021 & 2027): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
- Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
- World Contextual Advertising Market by Vertical (2021 & 2027): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
- Regional Analysis
- World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2021 & 2027
- World Contextual Advertising Market: Geographic Regions Ranked by CAGR (Revenues) for 2020-2027
- Competitive Scenario
- Recent Market Activity
- Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
- Contextual Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Internet Usage Widens Opportunities for Contextual Advertising
- World Internet Penetration Rate (in %) by Geographic Region: February 2021
- Growing Importance of Digital Advertising Favors Growth
- World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
- Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
- Digital Content Consumption Patterns Underpin Revenue Growth
- Millennials Emerge as Key Demographic
- Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
- Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
- Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
- Cookie Phase-Out Diverts Attention to Contextual Advertising
- Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
- Advances in AI and ML to Embolden Real-Time Contextual Targeting
- Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
- Smartphone, Tablets, and Laptops Shipments in Million Units for the Years 2019, 2021 and 2023
- Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
- Smartphone Penetration Rate as Share of Total Population: 2016-2021
- Breakdown of Mobile Internet Revenues by Category (in %): 2020
- 5G to Further Enhance Mobile Advertising Spending
- 5G Smartphone Sales in Million Units: 2019-2022
- Large Base of Social Media Users Presents Lucrative Opportunities
- Rising Importance of Location-based Advertising Augurs Well
- Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/32wj9t
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