Dublin, March 29, 2023 (GLOBE NEWSWIRE) -- The "Web Analytics: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Web Analytics estimated at US$4.2 Billion in the year 2022, is projected to reach a revised size of US$13.4 Billion by 2030, growing at a CAGR of 15.5% over the analysis period 2022-2030.
Large Enterprises, one of the segments analyzed in the report, is projected to record 14.9% CAGR and reach US$9.3 Billion by the end of the analysis period.
Taking into account the ongoing post pandemic recovery, growth in the SMEs segment is readjusted to a revised 17% CAGR for the next 8-year period.
The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 17.1% CAGR
The Web Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 17.1% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.7% and 14.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR.
Select Competitors (Total 546 Featured) -
- Adobe, Inc.
- Applied Technologies Internet SAS
- Facebook, Inc.
- Google LLC
- Hootsuite, Inc.
- IBM Corporation
- Microsoft Corporation
- MicroStrategy, Inc.
- SAS Institute, Inc.
- SimilarWeb Ltd.
- Splunk, Inc.
- Teradata Corporation
- Webtrends, Inc.
What`s New for 2023?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 360 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $4.2 Billion |
| Forecasted Market Value (USD) by 2030 | $13.4 Billion |
| Compound Annual Growth Rate | 15.6% |
| Regions Covered | Global |
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Web Analytics: An Introduction
- Categories of Web Analytics
- Off-Site Web Analytics Technologies
- On-Site Web Analytics
- Deployment Models for Web Analytics
- Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
- Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
- Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
- Global Advertising Spending Share (in %) by Medium for 2019 and 2021
- Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
- Number of Websites (In Billion) for the Years 2012, 2014, 2016, 2018 and 2020
- Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
- Average Size of Websites (In Mb) by Device Format and Optimal Size
- Average Bounce Rates (In %) by Sector
- Web Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
- Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
- Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
- Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
- Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
- Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
- Increasing Proliferation of Artificial Intelligence in Web Analytics
- Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
- Percentage of Global Web Pages Served to Mobile: 2010-2022
- Cloud Adoption of Web Analytics Gains Traction
- Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
- Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
- Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
- Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
- Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
- With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
- Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
- Social Media Users Penetration (in %) by Generation
- Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
- Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
- Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
- Open Source Vendors Challenge Commercial Web Analytics Vendors
- Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
- Real-Time Analytics Come to the Fore
- Privacy Issues: A Cause of Concern
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/ybjn0y
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