Herbal & Organic Mascara Market Size & Share to Surpass USD 232.9 Million by 2030 | Zion Market Research

NEW YORK, United States, July 11, 2023 (GLOBE NEWSWIRE) -- Zion Market Research has published a new research report titled “Herbal & Organic Mascara Market By Product (Liquid And Gel/Cream), By Distribution Channel (Offline And Online) And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.

“According to the latest research study, the demand of global herbal & organic mascara market size was valued at approximately USD 140.7 million in 2022. The market is expected to grow above a CAGR of 6.5% and is anticipated to reach a value of USD 232.9 million by 2030.”

The report analyzes the global herbal & organic mascara market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the herbal & organic mascara industry.

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Herbal & Organic Mascara Market Overview:

Mascaras are personal care and cosmetic products used primarily by women to create shadow over and under the eyes. Since numerous substances are utilized in the production of mascaras, manufacturers frequently employ natural and organic constituents. Organic and medicinal mascaras are cosmetics that are gentle on the skin and are used to lengthen eyelashes. Expanding consumer preferences for cosmetics and personal care products and an increase in product innovations are the primary growth drivers of the herbal and organic mascara market.

Increasing consumer awareness of the compounds in synthetic mascara and improved lifestyles in developing nations will all contribute to a surge in the market's profitable growth prospects. Other significant factors contributing to the growth rate of the herbal and organic mascara market include growing customer preference for organic cosmetic products, increasing celebrity brand endorsement rates, expanding advancements in mascara wands for mess-free application, and gaining e-commerce platform penetration.

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Key Insights from Primary Research

• As per the analysis, the herbal & organic mascara market share is likely to grow above a CAGR of around 6.5% between 2023 and 2030.
• The Herbal & Organic Mascara market size was worth around US$ 140.7 million in 2022 and is estimated to hit approximately US$ 232.9 million by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• The growing awareness of herbal and organic products across the globe is expected to drive herbal & organic mascara market growth over the forecast period.
• Based on the product, the liquid segment is expected to hold a significant market share over the forecast period.
• Based on the distribution channel, the online segment is expected to grow at the highest CAGR over the forecast period.
• Based on region, North America is expected to dominate the market over the forecast period.

Competitive Players:

The report contains qualitative and quantitative research on the global herbal & organic mascara market, as well as detailed insights and development strategies employed by the leading competitors.

Some of the main players in the global herbal & organic mascara market include;

• Ecco Bella
• Ulta Beauty Inc.
• LOTUS HERBALS
• ESSENTIAL CARE (ORGANICS) LIMITED
• Odylique
• Josie Maran Cosmetics
• AU NATURALE COSMETICS
• RMS Beauty
• EVXO Cosmetics
• Palladio Beauty
• FEGPLUSEYELASH
• Green People.
• Rejuva Minerals Inc.
• BUXOM Cosmetics.
• TONY & TINA VIBRATIONAL REMEDIES.
• Fifth & Skin
• Endlessly Beautiful.
• Procter & Gamble
• Unilever
• And others.

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Herbal & Organic Mascara Market: Growth Factors

• Increasing awareness and demand for organic mascara are driving the market growth

The rising demand for organic and herbal mascaras due to the rising need for organic products to prevent harmful chemical impacts is one of the major factors influencing the growth of the global herbal & organic mascara market. In addition, the number of individuals who wear contact lenses and the incidence of eye infections are both on the rise, driving up demand for natural eye cosmetics, particularly mascara. Plants provide the phytochemicals used in the production of organic mascara. Mascara may elongate, darken, and curl lashes to accentuate the eyes. Prior to making a purchase, consumers consider lash volume, extension, thickening, and curling. As a result, manufacturers concentrate on producing mascara bristles that satisfy consumer demand. Consequently, this is anticipated to drive market expansion over the forecast period.

Herbal & Organic Mascara Market: Limiting Factors

• Inefficiency and ineffectiveness inhibit market expansion.

Several consumers have expressed concerns regarding the performance and efficacy of herbal and organic mascaras in comparison to their conventional counterparts. If natural and organic ingredients are unable to provide synthetic formulations with the same volume, duration, or lasting power, consumer satisfaction could be diminished. This is anticipated to act as a significant restraint on the growth of the herbal and organic mascara market over the forecast period.

Herbal & Organic Mascara Market: Segmentation Analysis

The market for herbal and organic mascara is segmented by product, distribution channel, and region.

On the basis of product, the global market is divided into liquid and gel/cream segments. During the forecast period, the liquid segment is anticipated to hold a significant market share. The product is available in both water-based and water-resistant formulations. Because it adheres so easily to the lashes, the liquid adheres to them for longer. The product's ease of use is one of the most influential factors in determining market demand.

Based on the distribution channel, the herbal and organic mascara market is segmented into offline and online segments. The online segment is anticipated to experience the highest CAGR growth during the forecast period. It is influenced by factors such as the fact that products can be transported directly from suppliers without incurring additional costs.

Browse Complete Report Here | Herbal & Organic Mascara Market By Product (Liquid And Gel/Cream), By Distribution Channel (Offline And Online) And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030

Regional Dominance:

• During the forecast period, North America is anticipated to lead the market

During the forecast period, North America is anticipated to dominate the global herbal & organic mascara market. Along with the demand for colour cosmetics and eye makeup, regional demand for natural and organic mascara is anticipated to increase. In the United States and Canada, growing public awareness of the benefits of natural and organic cosmetics is anticipated to increase demand for the product. In the coming years, the regional herbal & organic mascara market is anticipated to expand due to the high demand for gel-based and completely transparent natural mascaras.

The Asia-Pacific region is anticipated to experience the maximum CAGR over the forecast period. The development of the region can be attributed to the growing awareness of current trends and demand for natural and organic cosmetics. In addition, rising body image consciousness in countries such as India, China, Malaysia, and Indonesia, among others, is anticipated to contribute to regional market growth. Thus, advertisers are endeavouring to promote innovative cosmetics such as organic and herbal mascaras for daily use. Consequently, propelling the regional market expansion.

Report Scope:

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The global herbal & organic mascara market is segmented as follows:

By Product

• Liquid
• Gel/Cream

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Southeast Asia
• The Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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Key questions answered in this report:

• What is the market size and growth rate forecast for Herbal & Organic Mascara industry?
• What are the main driving factors propelling the Herbal & Organic Mascara Market forward?
• What are the leading companies in the Herbal & Organic Mascara Industry?
• What segments does the Herbal & Organic Mascara Market cover?

• How can I receive a free copy of the Herbal & Organic Mascara Market sample report and company profiles?

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