Facial Tissues Market to Reach $6.2 Billion, Globally, by 2032 at 5.8% CAGR: Allied Market Research

The global facial tissues market is experiencing growth due to factors such as a rise in awareness of hygiene and convenience and portability of facial tissues.


Portland,OR, July 12, 2023 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled,Facial Tissues Market By Product Type (Regular, Lotion Infused, Antibacterial, Other), By Packaging Type (Box Pack, Pocket Pack), By Distribution Channel (Supermarket and Hypermarket, Online Store, Pharmacies, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032”. According to the report, the global Facial Tissue Paper Market generated $3.6 billion in 2022 and is anticipated to generate $6.2 billion by 2032, witnessing a CAGR of 5.8% from 2023 to 2032. 

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Prime determinants of growth 
 The global facial tissues market is experiencing growth due to factors such as a rise in hygiene awareness and convenience and portability of facial tissues. However, competition from alternative products hinders market growth to some extent. Nevertheless, sustainability, eco-friendly initiatives, and partnerships with healthcare institutions will provide ample growth opportunities for the industry in the upcoming years.    

 
 
Report Coverage   
 
 
 
 
Details   
 
 
Forecast Period   
 
 
2023–2032   
 
Base Year   
 
 
2022   
 
Market Size in 2022   
 
 
$3.6 billion  
 
 
 Market Size in 2032   
 
 
$6.2 billion  
 
 
CAGR   
 
 
5.8%   
 
 No. of Pages in Report   
 
 
350   
 
 Segments Covered   
 
 
packaging type, product type, distribution channel, and region   
 
 Drivers    
 
 
Increase in hygiene awareness   Convenience and portability  
 
Opportunities   
 
 
Sustainability and eco-friendly initiatives   Partnership with healthcare institutions  
 
Restraints   
 
 
Competition from alternative products   

The regular facial tissue paper segment to maintain its leadership status throughout the forecast period  

Based on product type, the regular facial tissue paper segment held the highest market share in 2022, accounting for nearly two-fifths of the global Facial Tissue Paper market revenue and is estimated to maintain its leadership status throughout the forecast period, as there is a notable trend toward regular tissue paper that caters to the evolving needs and preferences of consumers. One prominent trend is the surge in demand for products that offer superior softness and comfort. However, the antibacterial segment is projected to manifest the highest CAGR of 6.5% from 2023 to 2032. The COVID-19 pandemic significantly increased public awareness of hygiene and the need for effective infection prevention measures. As a result, consumers actively seek products that offer enhanced protection against bacteria and viruses.  

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The box pack segment to maintain its leadership status throughout the forecast period  

Based on packaging type, the box pack segment held the highest market share in 2022, accounting for nearly three-fifths of the global Facial Tissue Paper market revenue and is estimated to maintain its leadership status throughout the forecast period, The most popular model in the facial tissue market is the box pack. This model can be associated with the convenience and functionality provided by the container. However, the pocket pack segment is projected to manifest the highest CAGR of 6.1% from 2023 to 2032. customization and personalization have boosted the market demand for the pocket pack tissue paper segment.  

The supermarket and hypermarket segment to maintain its leadership status throughout the forecast period  

Based on distribution channel, the supermarket and hypermarket segment held the highest market share in 2022, accounting for more than two-fifths of the global Facial Tissue Paper market revenue and is estimated to maintain its leadership status throughout the forecast period. Increased availability and accessibility of facial tissue paper brands and options result in a major trend for supermarkets and hypermarkets.  However, the online stores segment is projected to manifest the highest CAGR of 6.7% from 2023 to 2032. Online stores specializing in facial tissue paper have a wide selection of brands, types, and packaging. It allows customers to research different products, compare prices, and read reviews to make an informed purchasing decision.  

North America to maintain its dominance by 2032 

Based on region, North America held the highest market share in terms of revenue in 2022 accounting for more than one-third of the global market revenue and is expected to rule the roost throughout the forecast timeframe.  There is an increase in preference for facial tissue paper made from recycled materials or from sustainable sources. Consumers in North America have become more conscious of environmental concerns and are actively seeking products that align with their values. However, the Asia-Pacific region is expected to witness the fastest CAGR of 7.5% from 2023 to 2032. Increase in urbanization and population growth in countries such as China and India have led to increased demand for facial tissue paper.  

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Leading Market Players: -  

  • Kimberly-Clark Corporation  
  • The Procter & Gamble Company  
  • Svenska Cellulosa Aktiebolaget SCA (SCA)  
  • Hengan International Group Company Limited  
  • Sofidel Group  
  • Wepa Group  
  • Asaleo Care Limited  
  • APP (Asia Pulp & Paper) Group  
  • Cascades Inc.  
  • Georgia-Pacific LLC.  

The report provides a detailed analysis of these key players in the global Facial Tissue Paper market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario. 

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Europe Facial Tissues Market Opportunity Analysis and Industry Forecast, 2022-2032 
UK Facial Tissues Market Opportunity Analysis and Industry Forecast, 2022-2032 
Russia Facial Tissues Market Opportunity Analysis and Industry Forecast, 2022-2032 

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 

 

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