MEDIA ADVISORY: CanadaHelps and Charity Leaders from the Front Lines to Address Soaring New Levels of Demand for Food, Shelter, and Health Services

Findings from new Ipsos poll to be shared at press conference, showing unprecedented demand and urgency for essential charitable services


Toronto, Nov. 07, 2023 (GLOBE NEWSWIRE) -- CanadaHelps, the country's largest platform for donating and fundraising online, is hosting a press conference alongside leaders from the Canadian charitable sector. Media are invited to attend virtually or in person as CanadaHelps discusses findings from a new Ipsos poll that shows staggering new levels of demand and urgency for essential services such as food, clothing, and health services. Attending media will have opportunities to interview key spokespersons for insights into the increase in demand, needs expected in the immediate future, and the important role of Canadians in rallying together to support charities as they struggle to meet the demand. 

Who:

Where:

  • In-Person: GlobalMedic (35 Coronet Rd, Etobicoke, ON)
  • Online: Media to join live via Zoom here. The recording of the press conference will be made available to media not able to attend live on YouTube here.

When:

  • Wednesday, November 8th, 2023
  • 11:00 a.m. – 12:00 p.m. ET
  • Media arrival time at 10:30 a.m. ET

Agenda:

  • 10:30 a.m. Media arrival onsite/via Zoom.
  • 11:00 a.m. Press conference to begin.
  • 11:15 a.m. Media question and answer session to take place in-person and via Zoom.
  • 11:45 a.m. Charity leader photo-op box packing (in-person only).
  • 12:00 p.m. 1:1 interviews with charity leaders.

RSVP:

  • Media are requested to RSVP in advance by emailing media@canadahelps.org or calling Nicole Danesi at 416.628.6948 x 2502. 

Interviews:

  • Requests for 1:1 interviews onsite can be made in advance or coordinated at the press conference.
  • For media that are unable to attend in person, interviews via phone or Zoom can be arranged for after the event with charity leaders in attendance as well as spokespersons from local/regional charities across Canada.

Resources / Media Kit:

  • An online media kit containing several resources – including charity leader bios, b-roll, survey data, images, media fact sheets, and press releases – is available here.
  • A list of local/regional charities that are available for interview is also available here.
  • Findings from the Ipsos Poll will be added to the media kit on November 8th at 6:00 a.m. ET.

Livestream:

  • A live stream of the press conference will be available to the public on YouTube here

Media Contacts:

  • Caroline McGrath, 416-972-1642
  • Jodi Echakowitz, 416-271-7250
  • Nicole Danesi, 416.628.6948 x 2502

About CanadaHelps:

CanadaHelps is a public foundation advancing philanthropy through technology. For Canadians, it powers CanadaHelps.org, a safe and trusted destination for discovering and supporting any charity in Canada, and UniteforChange.com, where Canadians can learn about causes and easily support the collective work of charities addressing a cause they care about. CanadaHelps also develops affordable fundraising technology used by more than 30,000 charities, and free training and education so that, regardless of size, all charities have the capacity to increase their impact and succeed in the digital age. Since 2000, over 4.4 million people have given more than $2.7 billion through CanadaHelps. Connect with CanadaHelps on Twitter, Facebook, Instagram and LinkedIn.

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