Dublin, Nov. 29, 2023 (GLOBE NEWSWIRE) -- The "Contextual Advertising - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
Global Contextual Advertising Market to Reach $562.1 Billion by 2030
The global market for Contextual Advertising estimated at US$199.8 Billion in the year 2022, is projected to reach a revised size of US$562.1 Billion by 2030, growing at a CAGR of 13.8% over the analysis period 2022-2030.
Activity-based Advertising, one of the segments analyzed in the report, is projected to record 14.7% CAGR and reach US$298.3 Billion by the end of the analysis period. Growth in the Location-based Advertising segment is estimated at 13.3% CAGR for the next 8-year period. 
The U.S. Market is Estimated at $64.6 Billion, While China is Forecast to Grow at 16.5% CAGR
The Contextual Advertising market in the U.S. is estimated at US$64.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$83.3 Billion by the year 2030 trailing a CAGR of 16.5% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.8% and 12.2% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 13.2% CAGR.
Select Competitors (Total 152 Featured)
- Adobe Inc.
- Flytxt
- Badoo
- Flurry, Inc.
- Clearcode S.A.
- Ebuzznet
- Adux
- Aislelabs
- Click.ru
- 3-Bit Internet
- Digital Promo
- DL Agency
- FCR Media
- Fresh It
- Babbler Ads
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 544 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $199.8 Billion |
| Forecasted Market Value (USD) by 2030 | $562.1 Billion |
| Compound Annual Growth Rate | 13.8% |
| Regions Covered | Global |
MARKET OVERVIEW
- COVID-19 Pandemic Upends the Advertising Landscape
- The Market for Contextual Advertising and the Pandemic Impact
- The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
- COVID-19 Impact on Advertising Industry Affects AI Investments
- Advertising: Essential for Corporate/Brand Survival & Existence
- An Introduction to Contextual Advertising
- Contextual Advertising: The Many Advantages
- Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
- Global Market Prospects & Outlook
- Contextual Advertising the Best Bet for Advertisers amid the Pandemic
- Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
- Possibilities Galore for AI in Digital Marketing
- Key Growth Drivers
- Restrictions on Collection of Location Data to Cost Marketers
- Consumer Willingness to Share Location and Personal Data
- Analysis by Type
- Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
- Competitive Scenario
- Recent Market Activity
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
MARKET TRENDS & DRIVERS
- Rising Internet Usage Widens Opportunities for Contextual Advertising
- Growing Importance of Digital Advertising Favors Growth
- Digital Content Consumption Patterns Underpin Revenue Growth
- Millennials Emerge as Key Demographic
- Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
- Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
- Cookie Phase-Out Diverts Attention to Contextual Advertising
- Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
- Advances in AI and ML to Embolden Real-Time Contextual Targeting
- Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
- Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
- 5G to Further Enhance Mobile Advertising Spending
- Large Base of Social Media Users Presents Lucrative Opportunities
- Rising Importance of Location-based Advertising Augurs Well
- Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities
For more information about this report visit https://www.researchandmarkets.com/r/ofq7vi
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