THE DEKUPLE GROUP FORECASTS 2023
SALES OF €200M, UP +10.2
Continued dynamic growth in digital marketing activities
with gross margin up +39%
Paris, February 26, 2024 (8:00 am) - The DÉKUPLE Group, a European expert in cross-channel data marketing, will post annual sales of 199.7 million euros in 2023, up +10.2%. This development is driven by the continued expansion of digital marketing activities, which are recording a gross margin up +39% on 2022.
Bertrand Laurioz, CEO declare : "In 2023, the DÉKUPLE Group has maintained its steady pace of growth to reach €200 million in sales. In line with its "Ambition 2025" plan to become the European leader in data marketing, DÉKUPLE continues to grow, and its business mix confirms its resilience in a tense socio-economic climate.
Our Digital Marketing activities have been the main drivers of this performance. Now accounting for 60% of consolidated sales, compared with 36.5% three years ago, these activities have maintained the intensity of their development, with gross margin growth of +39% compared with 2022. This growth is driven by the continued expansion of our consulting activities, and by the strong development of our engineering and marketing engagement activities. During the year, we expanded our footprint through strategic acquisitions and introduced new offerings. Our advances in Artificial Intelligence were also significant, opening up new avenues for efficiency and creativity in operations to serve our customers and partners.
This positive trend in our BtoB business more than offset the downturn in our BtoC business which, despite an unfavorable consumer environment, continued to invest heavily in sales and marketing to support its recurring revenue-generating portfolios. In a sharply shrinking press market, the Magazines business slightly improved its recruitment of new subscribers in the second half, enabling us to limit the full-year sales decline to -7.8%. At the same time, the Insurance business reported a solid performance, with sales virtually stable in the face of a high basis for comparison in 2022.
Over the past three years, our Group has established itself as a privileged partner in the digital and marketing transformation of our customers, by placing data and technology at the heart of our innovative business model. Our multi-entrepreneurial, empowered organization, focused on growth and performance, as well as the talent of our 1,000 engineers, consultants and marketing experts, position us favorably to continue DÉKUPLE's development.
Backed by solid financial resources, we are keeping a close eye on external growth opportunities in France and Europe, in complementary, high-potential fields. We will also continue to invest in Generative AI to support our services.
Confident in our model, we are determined to achieve another year of growth in 2024."
KEY FIGURES FOR BUSINESS 2023
In 2023, the DÉKUPLE Group posted consolidated sales of €199.7 million, up 10.2% on 2022. Gross margin was €161.2 M, up +11.4%.
The detailed financial press release is available on the DÉKUPLE website: https://www.dekuple.com/en/investors/news-documents-presentations/
UPCOMING CALENDAR
- Annual results 2023, Friday March 29, 2024 (after close of trading)
- Annual Report 2023, Thursday April 18, 2024 (after close of trading)
About DÉKUPLE
Founded in 1972, DÉKUPLE is a major European player in cross-channel data marketing. Its expertise combines consulting, creativity, data and technology, enabling it to support brands in the transformation of their marketing, in the service of business performance. The Group designs and implements acquisition, loyalty and customer relationship management solutions for its partners and customers, across all distribution channels. Today, the Group works with more than 500 brands from major groups and SMEs, in Europe and abroad.
DÉKUPLE aims to achieve sales of 200 million euros by 2023. Present in Europe and China, the Group employs more than 1,000 people driven by shared values: the spirit of conquest, respect and mutual support.
DÉKUPLE is listed on the regulated market of Euronext Paris - Compartment C. ISIN code: FR0000062978 - DKUPL
Press contacts: ComCorp Agancy
Léa Goujon – lgoujon@comcorp.fr - +33 6 33 58 84 04
Ingrid Brégeon-Fall – ibregeonfall@comcorp.fr – +33 6 33 58 54 94
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