SANTA BARBARA, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR), a premium performance sports brand, is pleased to announce its partnership with Purdue University star point guard Braden Smith, through a one-year Name Image and Likeness (NIL) agreement making DRYWORLD his official apparel brand and merchandise partner. The collaboration includes a comprehensive merchandise offering and dedicated eCommerce support for fan merchandise sales, set to launch during March Madness 2024.
“We're fired up to back Braden, offering him and fans premium basketball gear for March Madness and beyond,” stated DRYWORLD CEO Brian McKenzie. “His game is next level, matching Big Ten Freshman records held by legends like Magic Johnson and DeAngelo, marking him as an elite player. We believe Braden and DRYWORLD are a perfect match; our brand's dedication to providing athletes with performance-driven products aligns with his drive and determination on the court.”
A rising star, Braden Smith is just the fifth player in NCAA history to have 425 points, 250 assists and 200 rebounds in a season, achieving this statline during Purdue’s dominant 39-point victory over Utah St. to secure their place in the sweet-sixteen. As Purdue’s record holder for assists in a season, he has earned a reputation as a team player with a knack for creating highlight-reel plays for himself and his teammates. They call him The Maestro due to his ability to conduct his team and influence gameplay every second he is on the floor. His abilities have garnered national attention, with Smith recently named a finalist for the Bob Cousy Point Guard of The Year and as an Honorable Mention for the AP All-America team. As March Madness heats up, Purdue is looking to live up to their #1 seed for the Midwest, and Braden Smith is poised to push his team toward the Final Four and a potential national championship.
During his record-breaking rookie campaign, Smith was named to the Big Ten's All-Freshman Team and received honorable mention All-Big Ten averaging 9.7 points, 4.4 assists, 4.2 rebounds and 1.2 steals in 30.3 minutes per game. He started all 35 contests for the Boilermakers and became just the third freshman in Big Ten history to score at least 340 points with 150 assists and 140 rebounds in a season, joining the ranks of Michigan State's Magic Johnson and Ohio State's DeAngelo Russell. His 153 assists were also marked the most for any Purdue player since Porter Roberts in 1996.
In high school, Smith won Indiana's Mr. Basketball award and ended his career as Westfield High School’s all-time leader in points (1,629) and assists (453) leading Westfield to its first sectional title in 105 years.
Shop Braden Smith’s collection here: https://www.dryworldshop.com/collections/maestro3
DRYWORLD Shop| DRYWORLD Instagram | DRYWORLD Facebook | DRYWORLD Twitter | DRYWORLD TIKTOK
Contact:
ABOUT DRYWORLD
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit dryworldshop.com
Safe Harbor for Forward-Looking Statements
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
The forward-looking statements contained in this press release are based on reasonable assumptions we have made in light of our industry experience, perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider this press release you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.
Any forward-looking statement made by us in this press release speaks only as of the date of this press release. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise.
For more information
Catie Corcoran
PCG Advisory
646-343-5805
catie@pcgadvisory.com
