New Jersey, April 23, 2024 (GLOBE NEWSWIRE) -- Overview:
According to Dimension Market Research, The Global Mass Notification System Market size was valued USD 13.1 billion by 2023 and is further anticipated to reach USD 64.5 billion by 2032 according to Dimension Market Research. The market is anticipated to register a CAGR of 19.4% from 2024 to 2032.
Mass Notification Systems, essential for emergency communication plans, deliver alerts through texts, emails, calls, or various broadcasts. Industries like healthcare, government, education, & more depend on them for business continuity. The increasing use of cell phones boosts adoption, with vendors providing quick message sending for events like severe weather.
The hardware sector commands a major market share in 2023, and its growth is attributed to the increased use of IP-based devices, mainly in healthcare. Further, the software segment, driven by advanced technologies like AI & cloud computing, and is anticipated to show high growth. Further, players focus on using leading technologies in the market, which enhances not only software growth but also provides diverse opportunities for stakeholders.
The in-building solution drives market growth with a major revenue share in 2023, using signs & speaking systems for effective guidance. Also, smart building trends further development of this segment. Further, wide-area solutions are expected for significant future growth, enhancing in delivery of clear voice messages & sounds across vast areas with advanced speaker technology, which altogether is expected to drive sustained market growth in the future.
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Important Insights
- The global mass notification system market is expected to grow by USD 51.4 billion by 2032 from 2024 with a CAGR of 19.4%.
- The hardware sector dominated with a substantial market share in 2023, driven by the growth of IP-based devices, mainly in healthcare. Also, the software segment, driven by AI & cloud computing, expects significant growth.
- In-building solutions lead market growth with a major share in 2023, using signs & speaking systems for guidance. Also, an anticipated wide-area solution growth contributes to sustained market expansion.
- Large enterprises dominated the market in 2023, with over 68% revenue, driven by remote work expansion, while SMEs anticipate significant growth supported by government digitalization efforts.
- North America, with a 37.1% revenue share in 2023, leads the global market in mass notification systems adoption, driven by heightened awareness post-9/11 and campus shootings. Also, the Asia Pacific is the fastest-growing market, driven by rising criminal activities & natural disasters, along with increased safety measures in aerospace & defense activities.
Global Mass Notification System Market: Trends
- Mobile App Integration: Increasing focus on mobile app integration for mass notification systems, allowing organizations to reach their target audience more easily through push notifications, SMS, and in-app alerts.
- Multimodal Communication Channels: Adoption of multimodal communication channels, like voice calls, SMS, email, social media, and digital signage, to ensure availability and reliability in delivering emergency notifications across diverse platforms.
- Cloud-based Solutions: Higher preference for cloud-based mass notification solutions due to their scalability, flexibility, and low cost allowing organizations to easily deploy and manage communication systems without significant infrastructure investments.
- Geofencing and Location-Based Alerts: Integration of geofencing technology and location-based alerts into mass notification systems, allowing targeted messaging to specific geographic areas during emergencies or critical events, improving situational awareness and response effectiveness.
Mass Notification System Market: Competitive Landscape
Market leaders in mass notification system market aim for R&D investments to improve processes & stimulate growth. Further, strategic partnerships, mergers, & acquisitions are employed to enhance products & gain a competitive advantage. Also, constant innovation in both new & existing offerings is vital for customer attraction & market share expansion.
Some of the major players in the market include Siemens, Onsolve, Google, Everbridge, Johnson Control, IBM Corp, Eaton Corp, and more.
Some of the prominent market players:
- Eaton Corporation
- Honeywell International Inc.
- Motorola Solutions Inc
- BlackBerry AtHoc Inc.
- Siemens
- IBM Corporation
- Onsolve
- Everbridge Inc
- Johnson Control
- Other Key Players
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Mass Notification System Market Scope
| Report Highlights | Details |
| Market Size (2023) | USD 13.1 Bn |
| Forecast Value (2032) | USD 64.5 Bn |
| CAGR (2024-2032) | 19.4% |
| Leading Region in terms of Revenue Share | North America |
| Percentage of Revenue Share by Leading Region | 37.1% |
| Historical Data | 2017 - 2022 |
| Forecast Data | 2025 – 2032 |
| Base Year | 2023 |
| Estimate Year | 2024 |
| Segments Covered | By Component, By Organization Size, By Solution, By Deployment, By Application, By End User Industry |
| Regional Coverage | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
Regional Analysis
North America dominated the global market, securing a significant 37.1% share of revenue in 2023. The region's adoption of mass notification systems is driven by growing awareness post-9/11 & campus shootings, driving public safety initiatives. Strict monitoring & emergency alert systems flourish, providing significant growth prospects. Further, the Asia Pacific emerges as the fastest-growing market owing to growing criminal activities & natural disasters. Also, the region witnesses increased safety measures through mass notification systems, further driven by aerospace & defense activities, leading to the deployment of critical emergency alert components across different geographical areas.
By Region
North America
- The U.S.
- Canada
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
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Segment Analysis:
In terms of organization size, the large enterprise segment dominated the mass notification system market in 2023, capturing over 68% of total revenue, driven by the expansion of remote workforces and diverse customer bases. Mass notification systems come out as vital tools for large businesses, providing scalable services and better disaster response capabilities through intuitive interfaces, which are set to persist, ensuring employee safety and smooth connectivity during crises. Further, the Small and Medium Enterprises or SMEs sector is anticipated for substantial growth during the forecasted period, driven by the simplicity and effectiveness of these systems, supported by government support for digitalization, which is predicted to have promising growth for SMEs in the coming years.
Mass Notification System Market Segmentation
By Component
- Software
- Hardware
- Services
By Organization Size
- SMEs
- Large Enterprises
By Solution
- In-building Solutions
- Distributed Recipient Solutions
- Wide-area Solutions
By Deployment
- Cloud
- On-Premises
By Application
- Business Continuity and Disaster Recovery
- Integrated Public Alert and Warning
- Interoperable Emergency Communication
By End-user Industry
- Healthcare
- Government
- Education
- Energy & Utilities
- Commercial
- Others
Global Mass Notification System Market: Driver
- Increasing Concerns for Public Safety: A rise in awareness and concerns regarding public safety and security, mainly in times of natural disasters, terrorist threats, and pandemics, are driving the need for mass notification systems.
- Technological Advancements: Rapid developments in communication technologies, like mobile devices, social media platforms, and cloud computing, are improving the effectiveness and reach of mass notification systems, driving market growth.
- Regulatory Compliance Requirements: Strict government regulations and mandates clearing the implementation of mass notification systems across different industries, like healthcare, education, and corporate sectors, are driving market growth.
- Business Continuity Planning: Growth in the adoption of mass notification systems by organizations for business continuity planning and disaster recovery purposes, to make sure timely communication and coordination during emergencies, is supporting market expansion.
Global Mass Notification System Market: Restraints
- Integration Challenges: Complexities in integrating mass notification systems with present infrastructure and communication platforms within organizations can restrain adoption and implementation, slow down deployment, and limit market growth.
- Data Security Concerns: Growth in concerns about data privacy and security breaches poses challenges for mass notification system vendors, as organizations need strong security measures to secure sensitive information and ensure compliance with data protection regulations.
- Cost Constraints: Budget constraints among small and medium-sized enterprises (SMEs) and non-profit organizations may reduce their ability to invest in advanced mass notification systems, impacting market penetration and revenue growth.
- User Resistance and Training Needs: Resistance from end-users and the demand for complete training programs to educate personnel on using mass notification systems effectively can slow down adoption rates and hinder market growth.
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Global Mass Notification System Market: Opportunities
- Integration with IoT Devices: The integration of mass notification systems with Internet of Things (IoT) devices provides opportunities for better real-time alerts and notifications, exceeding the reach and effectiveness of emergency communication systems.
- Expansion in Emerging Markets: There is a higher potential for market growth in emerging economies where the adoption of mass notification systems is still relatively low but is expected to grow due to rapid urbanization, infrastructure development, and growth in awareness of the importance of public safety.
- Customization and Personalization: Providing customizable and personalized notification solutions customized to specific industries and use cases, like healthcare, education, transportation, and manufacturing, can create opportunities for market differentiation and growth.
- AI and Data Analytics Integration: Using artificial intelligence (AI) and data analytics capabilities to look into patterns, predict potential emergencies, and optimize communication strategies can improve the efficiency and effectiveness of mass notification systems, opening doors for innovation and growth in the market.
Recent Developments in the Mass Notification System Market
- December 2023: Forsyth County Government launched "Alert Forsyth," a new emergency notification system allowing residents to receive live alerts via text, calls, or emails.
- September 2023: Michigan State University police conducted a routine semesterly test of their alert system, like text, email, computer, app, & siren notifications, as no phone calls were made during the test.
- September 2023: FEMA announced that it would simultaneously test the Emergency Alert System & Wireless Emergency Alerts across the country. Also, bilingual message, in English or Spanish based on phone settings, marks the second-ever FEMA test for all cell phones.
- July 2023: Pitt County Emergency Management launched Hyper-Reach, an advanced emergency alert system for quick notifications through calls, texts, emails, and TTY/TDD service, allowing community safety in urgent situations.
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