US Pet Food Market Report 2024-2032: Humanization of Pets and Premiumization Trend at the Forefront


Dublin, May 10, 2024 (GLOBE NEWSWIRE) -- The "US Pet Food Market Report by Pet Type, Product Type, Pricing Type, Ingredient Type, Distribution Channel 2024-2032" report has been added to ResearchAndMarkets.com's offering.

The US pet food market size reached US$ 43.9 billion in 2023. The market is projected to reach US$ 59.9 billion by 2032, exhibiting a growth rate (CAGR) of 3.51% during 2023-2032

The rapid shift in demographic patterns, particularly the rise of millennials, the growing willingness to spend more on high-quality pet products, and the increasing demand for premium, dry, and wet pet foods and treats are among the key factors driving the market growth.



Pet food is a specially crafted formulation prepared to cater to the nutritional needs of domesticated animals, including dogs, cats, birds, fish, and others. It contains a balanced blend of proteins, carbohydrates, fats, vitamins, and minerals that are essential for the growth, maintenance, and overall well-being of pets.

The nutritional profile of pet food varies widely, determined by the type of animal it is intended for, its age, breed, size, and health condition. It is available in multiple forms, including dry kibble, canned wet food, raw food diets, and treats. Some pet food is also formulated to address specific dietary needs, including food allergies, obesity, or diseases like kidney or heart issues.

Shifting demographic patterns, particularly due to the rise of millennials majorly drives the market in the US. These generations are known for their strong ethical stance, focus on health and wellness, and willingness to spend more on high-quality products for their pets, thus affecting the growth of the market. Also, the fast-paced lifestyles of the masses are also driving the pet food market as more individuals move to urban areas and face time constraints, there has been a growing preference for convenient, ready-to-eat, and easy-to-serve pet food options.

This trend has enhanced the demand for premium, dry, and wet pet foods and treats, thereby propelling the market. In addition, regulatory bodies are implementing stringent regulations to ensure the quality and safety of pet food. These guidelines enhance consumer confidence and stimulate market growth by ensuring that products are nutritious, safe, and accurately labeled, which is contributing to the market. Furthermore, the integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), to analyze pet nutritional needs and offer personalized diet plans is creating a positive market outlook.

US Pet Food Market Trends/Drivers

Humanization of Pets and Premiumization Trend

One significant driver for the US pet food market is the increasing trend of pet owners treating their pets as family members, also known as the humanization of pets. This trend has led to strong demand for high-quality, premium pet foods, as owners are increasingly conscious of providing nutritious meals to their pets that mirror their own dietary habits. For instance, diets focusing on natural, organic, and non-GMO ingredients have a positive impact on sales. Additionally, pet foods catering to specific dietary requirements, such as grain-free, gluten-free, or high-protein diets have also grown in popularity. The premiumization trend extends to packaging as well, with consumers preferring environmentally friendly options or personalized packaging that enhances the overall pet care experience.

Emerging E-Commerce Sector

The rapid increase in online shopping, accelerated by the COVID-19 pandemic, has become a significant driver in the U.S. pet food market. Consumers' growing comfort and convenience with online purchasing have expanded opportunities for pet food sales through digital platforms. It enables pet owners to easily compare prices, read reviews, research product ingredients, and have their preferred pet food delivered right to their doorsteps, often with auto-renewal options to ensure a continuous supply. This digital revolution has also enabled the growth of direct-to-consumer pet food brands, providing consumers with a wider range of products to choose from. These factors combined have led to an increase in online pet food sales, propelling the growth of the overall market.

Competitive Landscape

The US pet food market is experiencing significant growth as numerous leading players are introducing new and innovative products to cater to specific dietary preferences, health conditions, and lifestyle needs of pets. This also includes the development of premium, organic, grain-free, and specialized diets that focus on high-quality ingredients and nutritional value. Along with this, the growing emphasis on ingredient sourcing and transparency is encouraging top companies to prioritize the use of responsibly sourced ingredients, including human-grade meats, sustainable seafood, and organic produce.

They are also providing detailed information about the sourcing, production, and quality control processes, giving pet owners greater confidence in the products they purchase. In addition, several key players are focused on sustainability and environmental stewardship. They are implementing measures to reduce their carbon footprint, such as using eco-friendly packaging materials, supporting recycling programs, and adopting sustainable manufacturing practices.

Key Questions Answered in This Report

  • What was the size of the US pet food market in 2023?
  • What is the expected growth rate of the US pet food market during 2024-2032?
  • What are the key factors driving the US pet food market?
  • What has been the impact of COVID-19 on the US pet food market?
  • What is the breakup of the US pet food market based on the pet type?
  • What is the breakup of the US pet food market based on the product type?
  • What is the breakup of the US pet food market based on the pricing type?
  • What is the breakup of the US pet food market based on the ingredient type?
  • What is the breakup of the US pet food market based on the distribution channel?
  • Who are the key players/companies in the US pet food market?

Key Attributes:

Report AttributeDetails
No. of Pages136
Forecast Period2023 - 2032
Estimated Market Value (USD) in 2023$43.9 Billion
Forecasted Market Value (USD) by 2032$59.9 Billion
Compound Annual Growth Rate3.5%
Regions CoveredUnited States


Competition Analysis

  • Nestle Purina PetCare
  • Mars Petcare Inc.
  • Big Heart Pet Brands
  • Hill's Pet Nutrition
  • Diamond Pet Foods
  • Blue Buffalo

For more information about this report visit https://www.researchandmarkets.com/r/qrz3do

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Global US Pet Food Market

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