UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?


Dublin, July 05, 2024 (GLOBE NEWSWIRE) -- The "UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?" report has been added to ResearchAndMarkets.com's offering.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital out-of-home (DOOH) screen networks. Here's what brands and retailers worldwide can learn from the digitization of UK stores.

Key Question: How are brands and retailers succeeding in the digitization of UK stores?

Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67%) of total out-of-home (OOH) ad spending in the UK in 2024 - compared with just 34.8% in the US.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 4 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

  • Executive Summary
  • In-store retail media is a growing opportunity for retailers and brands
  • The UK is leading the charge on in-store retail media
  • What retailers and brands can learn from the digitization of UK stores
  • Sources
  • Media Gallery

Charts

  • Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK than the US
  • Over 4 in 10 Retailers Worldwide Plan to Offer In-Store Retail Media Opportunities In 2024
  • Programmatic DOOH Outperforms DOOH and OOH Overall on Targeting, Awareness, and ROI
  • Brands Want Retail Media Networks to Measure Attributable Sales and ROI as Well as Reach

For more information about this report visit https://www.researchandmarkets.com/r/7anfm5

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

 
UK Retail

Coordonnées