The Role of Today's CMO: Focus on Enhancing Internal Collaboration for Growth, Strategically Integrating AI and Innovation to Maintain a Competitive Edge


Dublin, July 05, 2024 (GLOBE NEWSWIRE) -- The "Role of Today's CMO" report has been added to ResearchAndMarkets.com's offering.

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.

Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?

Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 4 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

  • Executive Summary
  • The role of the CMO is dynamic and changing
  • The role of the CMO is expanding, with greater expectations
  • Sources
  • Media Gallery

Charts

  • Top Problems US CEOs Would Like Marketing to Solve, Oct 2023 (% of respondents)
  • Average CMO Tenure at Top US Advertisers, 2013-2023 (months)
  • State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)
  • Marketing/Communications Team Budget Strategy Around AI Tools in 2024, According to US CMOs, Oct 2023 (% of respondents)

For more information about this report visit https://www.researchandmarkets.com/r/l2khdf

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