Dublin, July 22, 2024 (GLOBE NEWSWIRE) -- The "Social TV - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Social TV is estimated at US$3.4 Billion in 2023 and is projected to reach US$8.2 Billion by 2030, growing at a CAGR of 13.4% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. 
The growth in the social TV market is driven by several factors, including the increasing integration of social media with traditional media, the growing demand for interactive and personalized content, and changes in consumer behavior towards media consumption.
As more people use smartphones and tablets while watching TV, broadcasters and technology providers are developing more sophisticated social TV platforms and applications to capitalize on this trend. The popularity of live streaming and on-demand video services, such as Netflix and Hulu, has also contributed to the growth of social TV by facilitating the simultaneous consumption of content and social interaction.
Moreover, advertisers and marketers are increasingly recognizing the potential of social TV as a tool for engaging directly with audiences in a more dynamic and measurable way, compared to traditional TV advertising. These trends indicate a robust expansion in the social TV sector, reflecting broader shifts towards more integrated, interactive, and personalized media experiences.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Social TV Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Social TV Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Social TV Software segment, which is expected to reach US$4.3 Billion by 2030 with a CAGR of a 11.4%. The Social TV Professional Services segment is also set to grow at 15.8% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $930.4 Million in 2023, and China, forecasted to grow at an impressive 12.7% CAGR to reach $1.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Flowics, iPowow! Ltd., Megaphone LLC, and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 287 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value (USD) in 2023 | $3.4 Billion |
| Forecasted Market Value (USD) by 2030 | $8.2 Billion |
| Compound Annual Growth Rate | 13.4% |
| Regions Covered | Global |
MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Social TV - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- Global Economic Update
MARKET TRENDS & DRIVERS
- Increasing Use of Second Screens Enhances Viewer Engagement and Opens Revenue Streams
- Advancements in Analytics Tools Propel Targeted Advertising and Content Personalization
- Rising Demand for Interactive and Engaging Viewing Experiences Expands Market Opportunities
- Growth in Streaming Platforms Catalyzes Innovations in Social TV Features
- Shift Towards On-Demand Content Influences Social Interaction Patterns
- Technological Convergence Between Smart TVs and Social Networks Strengthens User Connectivity
- Emergence of Audience Measurement Tools Enhances Broadcast Strategy Insights
- Globalization of Television Content Drives Cross-Cultural Social Engagement
- Expansion of E-sports and Live Events Offers New Avenues for Social TV
- Pandemic-Driven Shifts in Media Consumption Accelerate Adoption of Social TV Practices
- User-Generated Content Integration Expands Viewer Base and Content Diversity
- AI and Machine Learning Optimize Content Discovery and Recommendations
FOCUS ON SELECT PLAYERS (Total 66 Featured)
- Flowics
- iPowow! Ltd.
- Megaphone LLC
- Never.no
- SentabTV (Estonia)
- Socialbakers
- Sprinklr, Inc.
- Sprout Social
- Talkwalker Inc.
- Telescope, Inc.
- Vizrt
For more information about this report visit https://www.researchandmarkets.com/r/dsg60w
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