US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers


Dublin, Aug. 13, 2024 (GLOBE NEWSWIRE) -- The "US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers" report has been added to ResearchAndMarkets.com's offering.

Growing buying power among US Hispanic consumers makes them a prime market for advertisers. This report examines Hispanic consumers' top media habits and platforms to better understand where and how to reach this diverse population.

Key Question: What are the leading media preferences among US Hispanic consumers?

Key Stat: Hispanic consumers will have a higher adoption rate than the total US population on seven of the eight social media platforms we forecast in 2024.

Here's what's in the full report

  • 3 Exportable files for easy reading, analysis and sharing.
  • 10 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

  • The US Hispanic population is young, diverse, and building its economic power
  • Hispanic consumers are one of the most digitally active groups in the US
  • The best way to reach Hispanic audiences is to recognize and celebrate their differences
  • Sources
  • Media Gallery

Charts in This Report

  • Hispanic Users Have a Higher Adoption Rate Than the Total Population on Most Leading Platforms (% of US Hispanic vs. total population, 2024)
  • Leading and Emerging States with High Hispanic Buying Power
  • US Buying Power, by Hispanic Ethnicity, 2021
  • US Hispanic Population, by Generation, 2024 (% of total Hispanic population)
  • Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)
  • Share of Time Spent With TV/Streaming Platforms Among US Hispanic Adults, July 2023 (% of total)
  • Top 10 US Hispanic TV Networks, by Average Audience, Jan-Sep 2022
  • US Teens Who Use Leading Social Media Platforms Almost Constantly, by Race/Ethnicity, Oct 2023 (% of respondents in each group)
  • Share of Total US Users on Select Digital Platforms, by Race/Ethnicity, 2024 (% of total)
  • Streaming Services Radio Listeners in North America Subscribe to, by Race/Ethnicity, Feb 2023 (% of respondents in each group)

For more information about this report visit https://www.researchandmarkets.com/r/99w7r

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US Hispanic Consumer Media Habits 2024

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