Dublin, Aug. 20, 2024 (GLOBE NEWSWIRE) -- The "Online Ad Spending - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.
The global market for Online Ad Spending was valued at an estimated US$409.5 Billion in 2023 and is projected to reach US$767.3 Billion by 2030, growing at a CAGR of 9.4% from 2023 to 2030.
The growth in the online ad spending market is driven by several factors, including increasing internet penetration, the proliferation of smartphones, and the rising importance of data-driven marketing strategies. As more consumers access the internet and spend significant time on digital platforms, businesses are allocating larger portions of their advertising budgets to online channels. The widespread adoption of smartphones has further accelerated this trend, as mobile ads offer unique opportunities for location-based targeting and real-time engagement.
Furthermore, the emphasis on data analytics and personalized marketing has pushed companies to invest in digital advertising technologies that provide actionable insights and enhance campaign effectiveness.
Regulatory developments, such as data privacy laws, are also shaping the landscape, prompting marketers to adopt more transparent and compliant ad practices. These factors collectively contribute to the robust growth of the online ad spending market, underscoring its central role in modern marketing strategies.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Mobile Devices segment, which is expected to reach US$496.1 Billion by 2030 with a CAGR of a 10.0%. The Desktops segment is also set to grow at 9.0% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $111.6 Billion in 2023, and China, forecasted to grow at an impressive 13.0% CAGR to reach $161.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Key Questions Answered:
- How is the Global Online Ad Spending Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Amazon.com Inc., Dentsu Group Inc., Digital Turbine Inc., and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 285 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value (USD) in 2023 | $409.5 Billion |
| Forecasted Market Value (USD) by 2030 | $767.3 Billion |
| Compound Annual Growth Rate | 9.4% |
| Regions Covered | Global |
Key Topics Covered:
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Online Ad Spending - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
- Amazon
- Dentsu Group Inc.
- Digital Turbine Inc.
- Google, Inc.
- GroupM
- IAC Inc.
- Meta Platforms Inc.
- Microsoft Corp.
- Nanjing Marketing Group (Baidu Advertising Service)
- Sohu.com Ltd.
- SXM Media
- The Interpublic Group of Companies Inc.
- Verizon Communications Inc.
- X Corp.
- Yahoo Advertising
3. MARKET TRENDS & DRIVERS
- Increasing Shift to Digital Marketing Throws the Spotlight on Online Ad Spending
- Technological Advancements in Ad Targeting Propel Market Growth
- Rising Adoption of Social Media Advertising Drives Demand for Online Ad Spending
- Integration with Data Analytics Expands Addressable Market Opportunity
- Growing Focus on ROI and Performance Measurement Generates Demand for Advanced Ad Solutions
- Regulatory Compliance and Data Privacy Standards Drive Adoption
- Increasing Use of Programmatic Advertising Spurs Market Growth
- Innovations in Video Advertising Propel Market Expansion
- Rising Demand for Mobile Advertising: How Online Ad Spending is Affected
- The Role of Influencer Marketing in Driving Online Ad Spending
- Strategic Collaborations and Partnerships Expand Advertising Offerings
- Growing Utilization in E-commerce
- Increasing Use of Online Ads in Local and Small Businesses Expands Market Opportunities
- Advances in AI and Machine Learning Drive Adoption of Ad Solutions
- Growing Popularity of Native Advertising Spurs Market Growth
- Focus on Enhancing Customer Engagement and Conversion Drives Demand
- Increasing Consumer Preference for Interactive and Engaging Ads Generates Demand
4. GLOBAL MARKET PERSPECTIVE
For more information about this report visit https://www.researchandmarkets.com/r/fg95ml
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
