NEWARK, Del, Aug. 29, 2024 (GLOBE NEWSWIRE) -- The period panties market is estimated at USD 169.7 million in 2024 and is projected to reach USD 810.0 million by 2034, at a CAGR of 16.9% from 2024 to 2034. Share of period panties market in its parent market (feminine hygiene products market is 15%-20%.)
The period panties market is rapidly growing as consumers look for comfortable, eco-friendly alternatives to traditional menstrual products. Period panties are designed with absorbent and leak-proof layers, providing reliable protection and peace of mind during menstruation. They offer a sustainable and reusable option, reducing waste associated with disposable pads and tampons.
The market has expanded with various styles, absorbency levels, and inclusive sizes to cater to diverse needs, making period panties a popular choice for people seeking convenience, comfort, and sustainability. As awareness and demand for sustainable menstrual care rise, the period panties market is poised for continued growth and innovation.
The global period panties market has shown a considerable growth rate of 13.6% from 2019 to 2023 due to some factors like increased awareness of hygienic menstrual products, increased awareness of environmental-friendly products, and a shift towards using reusable menstrual products. Consumers at this time wanted period panties as they were comfortable, washable, and a cheaper way of handling menstruation. Other related developments such as fabric technology helped to develop the market in as much as they developed the work of the product.
“Success in the highly competitive cotton candy maker market depends on creativity, flexibility, and smart alliances. Prioritizing uniqueness and agility are crucial for organizations to thrive in this ever-changing market” - says Sudip Saha Managing Director and Co-Founder at Future Market Insights.
Key Factors Shaping the Demand Outlook of the Period Panties Industry
- Increasing preference for eco-friendly and sustainable products.
- Growing popularity of reusable and washable period panties.
- Advancements in fabric technology for enhanced absorbency and leak-proof protection.
- Expansion of online sales channels and e-commerce platforms.
- Growing demand for plus-size and diverse-size options.
Challenges Faced by Companies in the Period Panties Market
- Difficulty in finding the right balance between pricing and quality.
- Manufacturing challenges in ensuring consistent quality and sizing.
- Difficulty in marketing and advertising menstrual hygiene products on mainstream media platforms.
- Potential for negative environmental impact if not properly disposed of or recycled.
Opportunities in the Period Panties Industry
- Growing demand for innovative and unique designs catering to different preferences and needs.
- Increasing adoption of menstrual hygiene products in public and private institutions.
- Partnerships and collaborations with social and environmental initiatives to promote menstrual equity and sustainability.
- Integration of technology and digital solutions for enhanced customer experience and accessibility.
Period Panties Industry Trends
- Innovative designs such as detachable inserts, adjustable waistbands, and breathable mesh panels.
- Integration of technology, including sensors and mobile apps.
- Social media marketing with influencer collaborations and user-generated content.
- Partnerships with other brands in the menstrual products market.
- Increased availability in retail stores and online marketplaces.
Key Takeaways from the Period Panties Market Report
- The global period panties market has shown a considerable growth rate of 13.6% from 2019 to 2023.
- The opportunities in the USA market are expected to facilitate the growth of the period panties market at a robust CAGR of 11.1%.
- The period panties market in India is projected to grow at a robust CAGR of about 24.7% during the forecast period.
Complete Market Review: A Full Report Analysis
Paving the Way for Innovation: Cutthroat Competition in the Period Panties Market
The period panties market is becoming increasingly competitive as more brands enter the space, offering innovative products and features. Some of the key players in the market include Thinx, Knixwear, Modibodi, and Luna Pads International. These companies offer a range of period panties, including reusable and disposable options, with varying levels of absorbency, styles, and prices.
The period panties market is also influenced by the rising trend of environmentalism and sustainability. Consumers are becoming more aware of the environmental impact of traditional menstrual products, such as tampons and pads, which often end up in landfills and cause greenhouse gas emissions. The period panties market offers a more sustainable option, as many period panties are made from organic cotton, and some brands are even designed to be machine washable.
The period panties market is a dynamic and growing market, with new players entering the space and established brands expanding their offerings. Consumers are becoming more aware of the importance of sustainable and comfortable period products, which creates a growing demand for period panties. Brands that offer innovative and sustainable products, along with strong marketing and customer service, will likely see continued success in the period panties market
Competitive Landscape
Leading players operating globally in the market are focusing on expansion, partnership, development, and new product launches to expand their business globally.
Key Companies Profiled
- Dear Kate
- Thinx; Knixwear
- Modibodi
- Saalt
- Ruby Love
- FLUX Undies
- Aisle (formerly Lunapads)
Global Period Panties Market by Category
By Product Type:
- Reusable
- Disposable
By Style:
- Boy Short
- Bikini
- Brief
- Hipster
- Others
By Size:
- Small
- Medium
- Large
By Price Range:
- Mass/Economic
- Premium
By Sales Channel:
- Direct Sales
- Modern Trade
- Convenience Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About the Consumer Product Division at Future Market Insights
The consumer product team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 Billion+ data points, the team has been analysing the market lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.
Author By:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client's requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
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