FE International Advises Acquisition of B2B Database by Retail Operations Automator


NEW YORK, Oct. 07, 2024 (GLOBE NEWSWIRE) -- FE International, Inc., the global market leader in lower-middle-market technology mergers and acquisitions (M&A), announces the strategic acquisition of a leading ecommerce database by a premier Amazon retail automation platform.

The database creates leads for B2B ecommerce vendors; it researches, curates, and validates data from dozens of sources to create a list of direct contacts from other vendors across various platforms, like Amazon, Shopify, and Walmart. The data is then converted to leads for users.

The lead generation market is critical in B2B as it helps businesses identify and engage with potential customers, which can increase sales, revenue, and growth. The database provides critical industry data to vendors, allowing them to spend more time capitalizing on leads and less time finding them—a necessary competitive edge. The lead generation market is projected to grow at a CAGR of 17.5% to $9.5 billion in 2028.

The buyer provides a suite of tools vendors use to simplify Amazon retail operations. Its offerings include customer service, inventory management, pricing software, and more. It has more than 25,000 users worldwide.

“The platform had both the strategic drive and the capital to consolidate in the space—it was just a matter of finding the right tool,” said Thomas Smale, CEO of FE International. “While we’re proud of the many competitive offers received by the seller, we knew this would be the best fit for both parties.”

Clients of the buyer will now have the added functionality of automated network and partnership building–and the deal greatly surpassed the seller’s expectations. The firm is proud to have worked alongside both parties from the beginning to the very end of the process.

About FE International

Founded in 2010, FE International is an award-winning strategic advisor for technology businesses. FE’s team has completed over 1,500 transactions with a combined value of over $50 billion. FE International was named one of The Americas’ Fastest Growing Companies from 2020 to 2024 by the Financial Times and is also a four-time Inc. 5000 company.

Media Contact:
Gaj Tanwar
Marketing Coordinator, FE International
Email: gaj.tanwar@feinternational.com

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