Pune, Oct. 21, 2024 (GLOBE NEWSWIRE) -- Media Asset Management Market Size Analysis:
“The Media Asset Management (MAM) Market is projected to reach USD 5.6 billion by 2032, growing at a robust compound annual growth rate (CAGR) of 14.1% from 2024 to 2032.”
Trends Impacting the Media Asset Management Market
The surge in the Media Asset Management market can be attributed to the increasing demand for streamlined workflows, effective content distribution, and better collaboration within the media and entertainment sectors. As organizations aim to maximize their digital assets' value, MAM solutions provide the necessary tools for organizing, storing, and retrieving large volumes of media files efficiently. The rapid growth of digital content consumption, especially with the proliferation of streaming services and social media platforms, has prompted companies to invest heavily in MAM systems. According to industry experts, the global media consumption rate has surged by over 35% in the last five years, with more consumers opting for on-demand content. This has necessitated a more robust infrastructure for managing digital assets effectively, driving the adoption of MAM solutions.
Businesses are increasingly prioritizing automation and artificial intelligence (AI) within MAM systems to enhance productivity and operational efficiency. These advancements enable organizations to automate repetitive tasks, such as metadata tagging and content categorization, which further streamlines the media management process. Moreover, AI-powered analytics tools are gaining traction, allowing companies to gain insights into content performance, user preferences, and market trends, thus improving content strategy.
The integration of emerging technologies is opening new avenues for the MAM market. The rise of cloud-based solutions is particularly noteworthy, as they offer scalable and flexible options for managing media assets. In addition, the growth of the Internet of Things (IoT) and edge computing presents unique opportunities for MAM providers. These technologies enable real-time content distribution and improved user engagement, allowing organizations to deliver personalized experiences to their audiences. For instance, sports organizations can utilize MAM systems to deliver live updates and highlights directly to fans' mobile devices, enhancing engagement and loyalty.
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Major Players Analysis Listed in this Report are:
- Adobe Systems Incorporated (Adobe Premiere Pro, Adobe Creative Cloud)
- IBM Corporation (IBM Aspera, IBM Watson Media)
- Oracle Corporation (Oracle Content Management, Oracle Cloud Infrastructure)
- Microsoft Corporation (Azure Media Services, Microsoft Stream)
- Cloudinary (Media Optimizer, Programmable Media API)
- Avid Technology, Inc. (Avid MediaCentral, Avid Nexis)
- Dalet Digital Media Systems (Dalet Galaxy five, Dalet Flex)
- Widen Enterprises (Widen Collective, Widen Media Asset Management)
- Vimeo, Inc. (Vimeo OTT, Vimeo Enterprise)
- Arvato Systems (VidiNet, Media Management Cloud)
- Users of MAM Services
- The Walt Disney Company
- Netflix, Inc.
- BBC (British Broadcasting Corporation)
- Warner Bros. Discovery, Inc.
- NBCUniversal Media, LLC
- ViacomCBS (now Paramount Global)
- Sony Pictures Entertainment
- Hulu, LLC
- Spotify Technology S.A.
- Fox Corporation
Media Asset Management Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 1.7 Bn |
| Market Size by 2032 | USD 5.6 Bn |
| CAGR | CAGR of 14.1% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Cloud-based MAM systems offer flexibility, scalability, and cost-efficiency, allowing media companies to store, manage, and distribute assets without hefty infrastructure costs. This trend is accelerating cloud adoption for media management. • Audiences expect personalized content experiences across various platforms. MAM solutions enable seamless content distribution to multiple channels and devices, enhancing viewer engagement and loyalty. • With the rise of digital platforms, OTT services, and social media, there is a growing demand for efficient management of media assets. Content creators and broadcasters require robust MAM systems to handle large volumes of video, audio, and image files.. |
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Segment analysis
By Deployment
In 2023, the cloud deployment segment dominated the market, accounting for approximately 72% of the total share. The cloud model enables organizations to access their assets from anywhere, facilitating remote work and collaboration, which has become increasingly crucial in the post-pandemic landscape. Furthermore, advancements in data security and management protocols are enhancing the attractiveness of cloud-based MAM systems. Organizations are becoming more aware of the importance of data protection, leading to increased investments in secure MAM solutions that ensure the integrity and confidentiality of their assets.
By End-User
The Media & Entertainment sector was the leading end-user segment in the global Media Asset Management market, accounting for a 29% share in 2023. This segment's dominance is largely driven by the increasing production of digital content, including films, television shows, and online streaming. As more content creators seek to manage their extensive libraries efficiently, MAM solutions have become essential for ensuring quick access and seamless distribution of media assets.
Media & Entertainment companies are leveraging MAM systems to streamline their workflows, enhance collaboration among teams, and improve content monetization strategies. With the rise of content-driven marketing and branded entertainment, businesses are increasingly turning to MAM solutions to effectively manage their media assets across multiple platforms, maximizing their return on investment.
Media Asset Management Market Segmentation:
By Organization Size
- SMEs (Small and Medium Enterprises)
- Large Enterprises
By Deployment
- On-Premise
- Cloud
By End-User
- Media and Entertainment
- BFSI
- Government
- Healthcare
- Retail
- Manufacturing
- Other
Regional Analysis
The Media Asset Management market is witnessing varied growth across different regions, with North America leading the charge due to its robust technology infrastructure and a strong presence of media companies. In 2023, North America held the largest market share 38%, driven by major players in the media and entertainment industry that are rapidly adopting advanced MAM solutions.
The Asia-Pacific region is growing with a significant CAGR from 2024 to 2032. Countries like India and China are experiencing a boom in digital content consumption and production, leading to increased demand for effective media management solutions. The rising number of internet users and mobile device penetration in these regions is further propelling the growth of the MAM market, as businesses seek efficient ways to manage their digital assets.
Europe is also witnessing substantial growth in the MAM market, primarily driven by increasing investments in digital infrastructure and a growing emphasis on content localization. With more companies recognizing the importance of adapting content for regional audiences, MAM solutions that support multilingual capabilities and localized workflows are in high demand.
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Recent Developments
- In 2023, Adobe launched a new version of its Media Asset Management tool, integrating AI capabilities to enhance metadata tagging and improve search functionality, thereby increasing efficiency for content creators.
- Avid Technology announced a strategic partnership with a leading cloud service provider to offer a fully integrated cloud-based MAM solution, enabling users to manage their assets remotely while ensuring high-level data security.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Media Asset Management (MAM) Market Segmentation, By Organization Size
8. Media Asset Management (MAM) Market Segmentation, By Deployment
9. Media Asset Management (MAM) Market Segmentation, By End-User
10. Regional Analysis
11. Company Profiles
12. Use Cases and Best Practices
13. Conclusion
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