Plant-based Protein Supplements Market Analysis and Forecast 2024-2031: Increased Demand for Healthier Meat and Dairy Alternatives and Growth of Organic Food Blends Bodes Well


Dublin, Nov. 12, 2024 (GLOBE NEWSWIRE) -- The "Plant-based Protein Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2031- (By Derivatives Coverage, Geographic Coverage and By Company)" report has been added to ResearchAndMarkets.com's offering.

The global plant-based protein supplements market is anticipated to expand at a compound annual growth rate (CAGR) of 5.4% between 2024 and 2031. The market is expected to witness an increase in revenue from US$1.14 billion in 2026 to US$1.65 billion by the end of 2031, driven by growing consumer interest in healthier, plant-based alternatives to meat and dairy is the primary factor driving this demand.

Market Insights Plant-based protein supplements have gained significant traction as consumers shift towards healthier lifestyles. Protein supplements, already a prominent category in the nutritional sector, are witnessing heightened popularity due to the growing plant-based trend in the food and beverage industry.

A surge in veganism, increasing awareness of ethical consumption, and environmental concerns are boosting the demand for these supplements. Wheat, soy, and pea plants are the most common sources of plant-based protein supplements, with manufacturers continually investing in research and development to innovate and meet the increasing consumer demand.

Key Market Drivers

  • Demand for Healthier Meat and Dairy Alternatives: Consumers are seeking healthier food options that meet daily protein requirements without allergens commonly found in animal-based products. Plant-based protein supplements cater to vegetarians, vegans, and those with lactose intolerance.
  • Weight Management: Rising health awareness and the growing demand for weight-loss solutions are major drivers. Consumers are increasingly adopting plant-based protein diets, promoting supplements that are easily digestible and packed with essential amino acids, aiding muscle development and metabolism.
  • Food Sensitivity: As food allergies, particularly lactose intolerance, become more prevalent, plant-based proteins offer a suitable alternative. These supplements are seen as a non-GMO, allergen-free substitute for dairy proteins.

Business Opportunities

  • Rising Popularity of Vegan Protein Supplements: Veganism is on the rise, especially in developed regions, leading to increased sales of plant-based protein supplements. In the next few years, the adoption of vegan diets will continue to drive demand in regions like North America and Europe.
  • Growth of Organic Food Blends: Consumers' preference for organic foods is expanding rapidly. The plant-based protein supplements market is set to benefit from the launch of organic product lines, appealing to health-conscious consumers looking for natural and organic options.

Key Regional Insights

  • North America: With a market share of nearly 40%, North America dominates the global plant-based protein supplements market. The region benefits from its established fitness culture, leading manufacturers, and a growing interest in plant-based diets. The increasing vegan population in the U.S. and Canada is expected to propel future growth.
  • India: India is the leader in the South Asia & Pacific region, accounting for over 38% of the market. This growth is driven by the country's large vegetarian population and a growing awareness of health and fitness, making India a key player in the global market.
  • Latin America: With a CAGR of 7.1%, Latin America, particularly Chile, presents significant growth potential. The region's focus on preventive healthcare and the need for weight management products will drive the demand for plant-based protein supplements.

Challenges to Market Growth

  • Lack of Awareness: Despite growing interest in plant-based diets, some consumers remain unaware of plant-based protein supplements or harbor negative perceptions regarding their taste and texture.
  • Premium Pricing: The high cost of plant-based protein supplements due to limited resources and processing challenges may hinder growth, particularly in developing regions where price sensitivity is high.

Key Players in the Market

  • Axiom Foods
  • Glanbia plc
  • NOW Health Group Inc.
  • MusclePharm Corporation
  • Ingredion Inc.
  • Roquette Freres
  • DuPont
  • Archer-Daniels-Midland Co.
  • Batory Foods
  • The Scoular Company

Plant-Based Protein Supplements Market Segmentation

By Type

  • Soy Protein
  • Wheat Protein
  • Pea Protein
  • Others

By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Pharmacy & Drug Stores
  • Online Retail

By Region

  • North America
  • Europe
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

For more information about this report visit https://www.researchandmarkets.com/r/ukxyig

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