Dublin, Jan. 17, 2025 (GLOBE NEWSWIRE) -- The "UK Home Category Data, The Consumer: Baby Equipment" report has been added to ResearchAndMarkets.com's offering.
UK Home Category Data, The Consumer: Baby Equipment offers a comprehensive insight into consumer attitudes in the UK baby equipment market. The report focuses on five key subcategories: overall baby equipment, baby entertainment, baby care, baby travel, and baby safety. Consumer data is based on the 2024 UK baby equipment survey, using a panel of 2,000 nationally representative consumers.
17.2% of UK consumers have purchased baby equipment in the last 12 months, with the highest purchasing penetration among 16-24s due to their life stage. Amazon is the retailer most visited and purchased from, followed by Argos and Tesco.
Key Highlights
- Amazon holds the highest conversion rate in the overall baby equipment, followed by Argos
- 74.9% of respondents cited that they find it easier to browse for goods online compared with visiting shops
- 65.9% of baby equipment shoppers are purchasing items for the first time
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Key Topics Covered
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Secondhand purchasing
- Methodology and contacts
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Boots
- Home Bargains
- IKEA
- Primark
- Smyths Toys
- Tesco
For more information about this report visit https://www.researchandmarkets.com/r/zgrmh3
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