Alternative Data Market Global Forecast Report 2025-2030, by Data Type (Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records), Category and End-User

Alternative Data Market Set to Surge to $19.46 Billion by 2030, Driven by Real-Time Insights and AI Innovation


Dublin, March 25, 2025 (GLOBE NEWSWIRE) -- The "Alternative Data Market by Data Type (Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records), Category (Structured, Unstructured), End-User - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering.

This comprehensive report delivers deep insights into the fast-evolving alternative data landscape and its growing significance across industries worldwide.

According to the report, the global alternative data market is projected to grow from $11.56 billion in 2025 to $19.46 billion by 2030, registering a CAGR of 10.8%. This expansion is fueled by the demand for competitive intelligence, real-time analytics, and non-traditional data sources that offer organizations a decisive edge in decision-making.

Unlocking Strategic Advantage Through Alternative Data

Alternative data, encompassing sources such as credit and debit card transactions, geo-location records, email receipts, and social sentiment data, has transformed how companies assess markets, consumers, and risk. With the integration of AI, machine learning, and predictive analytics, businesses are increasingly turning to this data to gain faster, smarter, and more nuanced insights.

The report outlines how financial services, retail, media, insurance, and environmental sectors are leveraging these unconventional datasets to enhance forecasting, optimize strategies, and drive innovation.

Key Market Segments

  • By Data Type: Credit & Debit Card Transactions, Geo-location (Foot Traffic) Records, Mobile App Usage, Satellite & Weather Data, Web Scraped and Social Sentiment Data.
  • By Category: Structured vs. Unstructured Data – highlighting the growing role of advanced text analytics and pattern recognition.
  • By End-User: Financial Services (Hedge Funds, Investment Institutions), Retail, Media & Advertising, Energy, Agriculture, and Insurance.

Global and Regional Insights

The report provides detailed coverage of regional trends across the Americas, Asia-Pacific, and EMEA, emphasizing how local regulatory environments, digital adoption, and technological maturity influence alternative data strategies.

Competitive Landscape

Leading market players shaping the future of alternative data include:

1010data by SymphonyAI, AlphaSense, BattleFin Group, Bloomberg Finance, Consumer Edge Holdings, Dataminr, M Science Holdings, RavenPack, S&P Global, and many more.

The report also features recent strategic developments, including mergers, acquisitions, and partnerships aimed at strengthening data capabilities and expanding market presence.

Strategic Recommendations

For industry leaders, the report provides actionable guidance on:

  • Embedding advanced analytics and AI tools
  • Enhancing data governance and transparency
  • Fostering cross-functional collaboration
  • Scaling through third-party data partnerships
  • Building agile decision-making frameworks

Report Highlights

  • Forecast Period: 2025–2030
  • Market Size 2025: $11.56 Billion
  • Projected Market Size 2030: $19.46 Billion
  • Growth Rate: 10.8% CAGR
  • Regions Covered: Global (with country-level analysis)

Key Attributes:

Report AttributeDetails
No. of Pages187
Forecast Period2025 - 2030
Estimated Market Value (USD) in 2025$11.56 Billion
Forecasted Market Value (USD) by 2030$19.46 Billion
Compound Annual Growth Rate10.8%
Regions CoveredGlobal



Key Topics Covered:

1. Preface

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing necessity for competitive intelligence derived from non-traditional data sets
5.1.1.2. Rapid expansion of mobile and IoT devices generating unprecedented data volumes
5.1.1.3. Increased focus on risk management, fraud detection, and regulatory compliance
5.1.2. Restraints
5.1.2.1. Inconsistent quality and lack of transparency and trust
5.1.3. Opportunities
5.1.3.1. Advancements in machine learning and artificial intelligence algorithms
5.1.3.2. Surge in investments and venture capital funding
5.1.4. Challenges
5.1.4.1. Risks associated with fraud cases and cybersecurity breaches
5.2. Market Segmentation Analysis
5.2.1. Data Type: Increasing adoption of satellite and weather data in sectors such as agriculture, logistics, and disaster management
5.2.2. End User: Expanding utilization of alternative data in agriculture & environmental monitoring sector
5.3. Porter's Five Forces Analysis
5.4. PESTLE Analysis

6. Alternative Data Market, by Data Type
6.1. Introduction
6.2. Credit & Debit Card Transactions
6.3. Email Receipts
6.4. Geo-location (Foot Traffic) Records
6.5. Mobile Application Usage
6.6. Satellite & Weather Data
6.7. Social & Sentiment Data
6.8. Web Scraped Data
6.9. Web Traffic

7. Alternative Data Market, by Category
7.1. Introduction
7.2. Structured
7.3. Unstructured

8. Alternative Data Market, by End-User
8.1. Introduction
8.2. Energy, Agriculture, & Environmental Monitoring
8.3. Financial Services
8.3.1. Hedge Fund Operators
8.3.2. Investment Institutions
8.4. Insurance & Risk Assessment
8.5. Media & Advertising
8.6. Retail Companies

9. Americas Alternative Data Market

10. Asia-Pacific Alternative Data Market

11. Europe, Middle East & Africa Alternative Data Market

12. Competitive Landscape
12.1. Market Share Analysis, 2024
12.2. FPNV Positioning Matrix, 2024
12.3. Competitive Scenario Analysis

  • BattleFin's acquire Exabel combines extensive data partnerships with innovative AI-driven alternative data analytics
  • iCapital acquires AltExchange to enhance alternative investment data management
  • Neudata and AltHub partners to enhance alternative data monetization

Companies Featured

  • 1010data, Inc. by SymphonyAI Inc.
  • 7Park Data, Inc.
  • Advan Research Corporation
  • Affinity Solutions, Inc.
  • AlphaSense, Inc.
  • BattleFin Group, LLC
  • Bloomberg Finance L.P.
  • Consumer Edge Holdings, LLC
  • Dataminr, Inc.
  • Eagle Alpha Limited
  • Exabel AS
  • ExtractAlpha Ltd.
  • Facteus, Inc.
  • Geotab Inc.
  • InfoTrie Group
  • Institutional Capital Network, Inc.
  • M Science Holdings LLC
  • Nasdaq, Inc.
  • Preqin Holding Limited
  • RavenPack International S.L.U.
  • S&P Global Inc.
  • Sentifi Group AG
  • THE EARNEST ANALYTICS COMPANY, INC
  • Thinknum, Inc.
  • UBS Evidence Lab
  • Yipit, LLC

To explore the full report and gain a competitive edge in the alternative data revolution, visit https://www.researchandmarkets.com/r/h3wf0b

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