The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...

The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.

Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.