IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in Africa
06 juin 2023 03h00 HE
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CMO Council
JOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the...
66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research
11 mai 2023 08h00 HE
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CMO Council
SAN JOSE, Calif. and NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for...
Sales and Marketing Leaders Seek Better Collaboration to Drive Revenue Growth, Says CMO Council Report
18 avr. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., April 18, 2023 (GLOBE NEWSWIRE) -- Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of...
2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising Strategy
11 janv. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., Jan. 11, 2023 (GLOBE NEWSWIRE) -- The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The...
Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital Transformation
14 déc. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Dec. 14, 2022 (GLOBE NEWSWIRE) -- Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise...
Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
08 déc. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe
05 déc. 2022 08h00 HE
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CMO Council
LONDON, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Ricardo Oberlander, the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company, has been...
Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies
08 nov. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Nov. 08, 2022 (GLOBE NEWSWIRE) -- A new study by the CMO Council and Business Performance Innovation (BPI) Network finds retailers and consumer products companies are scrambling to...
National Marketers Lack Vision Into Local Demand
18 oct. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Oct. 18, 2022 (GLOBE NEWSWIRE) -- A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers...
Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights
12 juil. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., July 12, 2022 (GLOBE NEWSWIRE) -- To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report...