Heineken® launches new global responsible consumption campaign
13 janv. 2016 03h01 HE
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Heineken International B.V.
Amsterdam, 13th January 2016 - Heineken® has announced a new global integrated marketing campaign that champions responsible alcohol consumption. The 'Moderate Drinkers Wanted' campaign launches on...
Moderate alcohol consumption becoming the new cool among millennial consumers
11 janv. 2016 05h22 HE
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Heineken International B.V.
New global research into drinking attitudes of millennial consumers (aged 21-35) has revealed that self-awareness and staying in control are the motivating factors for moderating[1] alcohol...
Holland Heineken House to be located in the heart of Rio de Janeiro for 2016 Olympic Games
13 oct. 2015 07h04 HE
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Heineken International B.V.
Amsterdam, 30th September 2015 - HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year's Summer Olympic Games will be located...
Holland Heineken® House to be located in the heart of Rio de Janeiro for 2016 Olympic Games
30 sept. 2015 10h30 HE
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Heineken International B.V.
Amsterdam, 30th September 2015 - HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year's Summer Olympic Games will be located...
Heineken reveals Spectre TV ad starring Daniel Craig as James Bond, plus world's first ever selfie from space
21 sept. 2015 04h30 HE
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Heineken International B.V.
Amsterdam, 21 September 2015 - As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it...
HEINEKEN extends football focus with Amstel UEFA Europa League partnership
28 août 2015 04h01 HE
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Heineken International B.V.
Amsterdam, 28 August 2015 - As Europe's top football clubs gear up for another exciting season, Heineken NV has announced an ambitious new sponsorship of European club football, with its...
Heineken launches Rugby World Cup 2015 campaign by turning London landmark into rugby stadium
27 août 2015 11h55 HE
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Heineken International B.V.
Amsterdam/London, 27August 2015 - Heineken® launched its Rugby World Cup 2015 campaign in style by transforming iconic London landmark Somerset House into a rugby stadium with a 2700 projection, a...
HEINEKEN announces corporate sponsorship of Van Gogh Museum
19 août 2015 04h00 HE
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Heineken International B.V.
Amsterdam, 19 August 2015 - Heineken N.V. ('HEINEKEN') today announced a three year commitment to sponsor the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a...
HEINEKEN increases exposure to high growth markets with inauguration of $60m Myanmar brewery
13 juil. 2015 02h05 HE
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Heineken International B.V.
Amsterdam, 13 July 2015 - HEINEKEN has opened a $60 million brewery in Myanmar, which will have a technical capacity of 330,000 hectolitres per year and which will directly employ more than 200...
HEINEKEN appoints Publicis global lead agency for Heineken® brand
30 juin 2015 11h30 HE
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Heineken International B.V.
Amsterdam, 30 June 2015 - HEINEKEN today announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the...