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Operative Announces Integrated Solution with Salesforce Media Cloud to Improve Automation and Measurement for Media Companies
12 sept. 2024 08h00 HE | Operative, Inc.
Media Companies Will Access an Intelligent Sales Management Solution to Run Unified Cross-Screen Advertising Campaigns NEW YORK, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Operative, a leading...
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Operative Launches AOS on AWS Marketplace
10 sept. 2024 08h00 HE | Operative, Inc.
Streaming, Linear and Digital Media Customers Can Easily Access AOS Through Expanded Partnership NEW YORK, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Operative has announced that AOS is launching on the...
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Goldbach Media Partners with Operative to Launch Advanced Ad Management Solution
15 avr. 2024 07h00 HE | Operative, Inc.
NEW YORK, April 15, 2024 (GLOBE NEWSWIRE) -- Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This...
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Operative Announces Adeline, A New AI Platform for Media Companies
10 avr. 2024 07h00 HE | Operative, Inc.
NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Operative is announcing Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work....
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Operative Release “Four Paths To Publisher Growth In 2024”
02 avr. 2024 09h00 HE | Operative, Inc.
NEW YORK, April 02, 2024 (GLOBE NEWSWIRE) -- Operative has announced the release of a new report entitled “Four Paths to Publisher Growth in 2024.” The report outlines the critical market challenges...
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Operative and Revenue Analytics Partner to Transform Pricing Unification Through RateOptics and AOS Integration
15 nov. 2023 09h00 HE | Operative, Inc.
NEW YORK, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and...
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Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses 
13 sept. 2023 08h00 HE | Operative, Inc.
MILAN, Italy, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Fincons Group, a leading international system integrator with key experience in the media & broadcast sector in Europe and in the US, and...
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Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud
11 sept. 2023 09h00 HE | Operative, Inc.
NEW YORK and STOCKHOLM, Sweden, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of...
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Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds
30 août 2023 09h00 HE | Operative, Inc.
NEW YORK, Aug. 30, 2023 (GLOBE NEWSWIRE) -- Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are...
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Operative AOS Now Fully Available on Google Cloud
28 août 2023 11h18 HE | Operative, Inc.
NEW YORK, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace,...