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16 nov. 2006 08h47 HE | Source: BIGresearch

Advertising Overload: Over 90% Say They Avoid it Regularly or Occasionally

COLUMBUS, OH -- (MARKET WIRE) -- November 16, 2006 -- Recognizing that the customer is boss is a requirement for success in today's marketplace. Nowhere is this more apparent than in targeting...
09 nov. 2006 10h37 HE | Source: BIGresearch

Life Events Impact Purchase Behaviors

COLUMBUS, OH -- (MARKET WIRE) -- November 9, 2006 -- Life events such as having a baby, getting married or divorced and retiring can have an impact on consumers' purchasing behavior according to...
18 oct. 2006 14h45 HE | Source: BIGresearch

Online Shoppers: Who Are They and What Do They Want?

COLUMBUS, OH -- (MARKET WIRE) -- October 18, 2006 -- When it comes to comparative (non-auto) shopping online, BIGresearch's latest Simultaneous Media Survey (SIMM VIII) of over 15,000 consumers...
13 oct. 2006 12h51 HE | Source: BIGresearch

BIGresearch's Survey Shows Consumer Confidence up in October

COLUMBUS, OH -- (MARKET WIRE) -- October 13, 2006 -- Consumer attitude towards the economy continued to improve in October according to BIGresearch's October Consumer Intentions and Actions Survey...