Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel’ Marketing Integration
11 déc. 2024 08h49 HE
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Winterberry Group
Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘OmniChannel' Marketing Integration
Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’
21 févr. 2024 08h30 HE
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Winterberry Group
New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation.
New Research From Winterberry Group Explores Artificial Intelligence and its Role in Transforming Video and Content Production
07 févr. 2024 08h30 HE
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Winterberry Group
New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.
Winterberry Group Announces Annual ‘Outlook’ for Estimated U.S. Ad & Marketing Spend in 2024 – Fueled by Digital Ad Growth, Connected TV, Data Infrastructure Demand & Election Cycle
18 janv. 2024 08h32 HE
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Winterberry Group
Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.
Investment in Content Management Systems are Enabling More Omnichannel Experiences Between Brands and Consumers, Says New Report
31 oct. 2023 08h35 HE
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Winterberry Group
This press release announces new research from Winterberry Group reparding "Content Management Systems: The Key to Omnichannel Experiences."
New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel
20 sept. 2023 08h30 HE
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Winterberry Group
NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
05 juin 2023 08h35 HE
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Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...
Winterberry Group Research Finds Marketing Analytics and Data Infrastructure Spend to Reach $32BB
11 avr. 2023 08h30 HE
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Winterberry Group
NEW YORK, April 11, 2023 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on 2023 survey findings...
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
14 juin 2022 03h00 HE
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Winterberry Group
NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group today released new research, “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
14 juin 2022 03h00 HE
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Winterberry Group
LONDON, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...