TikTok’s Impact on Brand Attitudes and Performance Outcomes Grows
13 juin 2024 09h48 HE
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DISQO, Inc.
New DISQO insights reveal the impact of TikTok ads on consumer attitudes and purchase behaviors.
DISQO Welcomes Neil Graham as Chief Revenue Officer
04 juin 2024 07h00 HE
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DISQO, Inc.
DISQO hires Neil Graham as Chief Revenue Officer to lead its sales function as the company scales its brand experience platform.
New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day
19 mars 2024 09h30 HE
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Eye Square Inc.
NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- eye square, a leading provider of market and media research solutions based in Berlin, today announced the release of a new study conducted together with...
DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data
11 mars 2024 07h00 HE
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DISQO, Inc.
Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data to strength cross-media ad measurement.
DISQO Named Among Ad Age’s Best Places to Work
22 janv. 2024 09h58 HE
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DISQO, Inc.
Brand experience platform DISQO is again recognized by leading advertising industry trade publication Ad Age on their Best Places to Work list.
New DISQO Insights: Brands Face Consumer Apprehension Headwinds in 2024
18 déc. 2023 07h00 HE
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DISQO, Inc.
DISQO released a new report revealing the top consumer trends of 2024 that brands should consider in the new year.
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
15 mars 2023 09h03 HE
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EDO, Inc.
NEW YORK, March 15, 2023 (GLOBE NEWSWIRE) -- Hallmark Media and EDO, the TV outcomes company, today announced a measurement partnership focused on Hallmark Channel and Hallmark Movies &...
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
01 mars 2022 09h01 HE
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EDO, Inc.
SAN FRANCISCO and NEW YORK, March 01, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company serving brands, agencies and all major TV network groups, today formally...
Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
01 déc. 2021 09h02 HE
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EDO, Inc.
MIAMI and NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency...
EDO Expands Fox Corporation Collaboration into Convergent TV
10 nov. 2021 09h02 HE
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EDO, Inc.
NEW YORK, Nov. 10, 2021 (GLOBE NEWSWIRE) -- In an effort to more holistically measure media performance across linear and streaming TV, EDO, Inc., the advertising data, measurement, and analytics...