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Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency and Results Across Linear TV, Streaming and Digital
24 mars 2025 06h00 HE
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Viamedia
Viamedia acquires LocalFactor to scale digital ad capabilities; names LocalFactor CEO Evan Rutchik as President & Chief Strategy Officer.
Future-Proof Your Deep Linking Strategy with Kochava in the Wake of Firebase Dynamic Links (FDL) Deprecation
18 mars 2025 09h30 HE
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Kochava, Inc.
Future-Proof Your Deep Linking Strategy with Kochava in the Wake of Firebase Dynamic Links (FDL) Deprecation. Join the experts on March 27 at 10am PDT.
Premion Selects Compliant to Improve Programmatic Media Curation Using Advanced Data Integrity Tools
12 mars 2025 09h00 HE
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Compliant Tech LLC
Premion integrates Compliant's data integrity signals into Octillion, addressing advertisers' growing demand for quality, transparency, and accountability.
Thanks Raises $2.6M USD to Scale its Customer-First Ad Network, Adds eBay and Zip to Expanding Partner List
11 mars 2025 09h00 HE
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Thanks
NEW YORK, March 11, 2025 (GLOBE NEWSWIRE) -- Thanks, the ad network turning post-purchase monetization into moments of joy, today announced both $2.6M USD in seed funding—from venture firms Peak XV...
Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision
06 mars 2025 03h00 HE
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Equativ
Equativ and Titan OS partner to enhance CTV advertising with retail media precision, offering interactive and shoppable ad formats
Google Ad Tech Claim gets green light from UK Competition Appeal Tribunal
05 mars 2025 04h00 HE
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Ad Tech Collective Action LLP
London, March 05, 2025 (GLOBE NEWSWIRE) -- A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising is to go ahead after the Competition Appeal...
The Rise of AdTech Market: A $1,496.2 billion Industry Dominated by Tech Giants – Meta, Google, Amazon | MarketsandMarkets™
27 févr. 2025 09h00 HE
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MarketsandMarkets Research Pvt. Ltd.
Delray Beach, FL, Feb. 27, 2025 (GLOBE NEWSWIRE) -- The global AdTech Market size is anticipated to grow at a CAGR of 14.5% during the forecast period, from USD 579.4 billion in 2023 to USD 1,496.2...
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
26 févr. 2025 14h00 HE
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Pacvue
LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of...
Shirofune to Present New LinkedIn Integration at eTail West 2025
24 févr. 2025 11h00 HE
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Shirofune
PALM SPRINGS, Calif., Feb. 24, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, will showcase its advanced platform at eTail West 2025, taking place...
Two AdTech Industry Experts Join Compliant’s Board of Advisors as Data Compliance Gains Industry Traction
20 févr. 2025 09h00 HE
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Compliant Tech LLC
Compliant adds Lemonnier & Picard to its board. This follows growth with doubled clients & revenue. Both are ad tech experts.