Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...

New Report: Programmatic Transparency Key to Growing CTV Revenue NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 27, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future,...

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide SAN FRANCISCO, March 26, 2019 (GLOBE NEWSWIRE) -- In a new report released today, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and...