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The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape
25 nov. 2024 09h00 HE | Advertising Research Foundation
The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.
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Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards
27 sept. 2024 09h00 HE | Advertising Research Foundation
ARF names Ogilvy UK’s "Say Maaate to a Mate" for Mayor of London as the 2024 David Ogilvy Awards Grand Winner.
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The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards
15 août 2024 10h00 HE | Advertising Research Foundation
The ARF announced the 2024 David Ogilvy Awards finalists. Winners will be honored at a reception after the Creative Effectiveness Conference.