Daily Mail Study Shows Ads Near News Boost Brand Recall
18 nov. 2024 09h00 HE
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Daily Mail
Daily Mail & Lumen Research study shows ads next to news content, even controversial articles, deliver high engagement without harming brand perception.
New Teads Study Reveals Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business
02 oct. 2024 09h00 HE
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Teads
NEW YORK, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted...
The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
16 mai 2024 12h20 HE
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Advertising Research Foundation
ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
04 mars 2024 12h38 HE
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
Eightco Holdings Captures Investors’ and Management’s Attention at the H.C. Wainwright 25th Annual Global Investment Conference
19 sept. 2023 07h00 HE
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Eightco Holdings Inc.
SAFETY HARBOR, Florida, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Eightco Holdings, Inc. (NASDAQ: OCTO) (“Eightco” or the “Company”), announced today that its participation at the H.C. Wainwright...
Healthy Directions Launches New Doctors’ Preferred Supplement Line, While Accelerating Retail Distribution Through Meijer Partnership
12 juin 2023 13h22 HE
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Healthy Directions
BETHESDA, Md., June 12, 2023 (GLOBE NEWSWIRE) -- Healthy Directions, a leading health and wellness company, has announced a new partnership with Meijer, a family-owned regional retailer, credited...
TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
18 juil. 2022 09h00 HE
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Upwave
NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...
The CUMULUS MEDIA | Westwood One Audio Active Group® Reveals New Advertiser and Consumer Studies on Media Attentiveness and Ad Skipping
28 févr. 2022 12h33 HE
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Cumulus Media Inc.
Consumer Attentiveness is Important for Measuring Media Investments AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness NEW YORK, Feb. 28, 2022 (GLOBE NEWSWIRE) -- CUMULUS MEDIA (NASDAQ:...
Narbis Survey Findings: Children’s Distractibility Adds Hours to Weekly Homework, Causes Family Tension
06 janv. 2020 08h00 HE
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Narbis
More than three in five (63%) parents believe homework is a constant source of stress and frustration in the householdNearly nine out of 10 (88%) parents believe their child has a tendency to be...
Narbis Launches Smart Glasses Using Neurofeedback and NASA-Developed Algorithm to Encourage Practicing Focus and Concentration
29 oct. 2019 08h00 HE
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Narbis
AMBLER, Pa., Oct. 29, 2019 (GLOBE NEWSWIRE) -- Narbis, a technology company dedicated to developing wellness products that encourage practicing focus and concentration, today announced the online...