Advertising
Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards
09 oct. 2024 09h00 HE | Claravine
NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...
fullthrottleaiTM_PrimaryLogo_4C.png
fullthrottle.ai™️ Secures Patent for SafeMatch™️: Privacy-First Attribution Connecting Ad Exposures to Outcomes
07 oct. 2024 09h30 HE | FullThrottle Technologies, LLC
PHILADELPHIA, Oct. 07, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, a leader in privacy-first data solutions, today announced the issuance of a patent for its proprietary SafeMatch™️...
AdRoll-Logo-Color-Black.png
AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
22 mai 2024 09h00 HE | AdRoll
AdRoll and Improvado launch Cross-Channel Attribution, enabling centralized metrics, streamlined campaign analysis and better budgeting decisions.
FullThrottle_PrimaryLogo.jpg
fullthrottle.ai Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution
03 janv. 2024 10h00 HE | FullThrottle Technologies, LLC
PHILADELPHIA, Jan. 03, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target...
channelmix-logo.jpg
ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
16 nov. 2023 09h00 HE | ChannelMix
ChannelMix launches Marketing Impact Modeling™—revolutionizing media mix modeling with AI, real-time optimization for a third-party cookiesless future.
Opturo, Inc. Logo
Opturo Announces U.S. Patent for its Application Building Technology
22 août 2023 12h00 HE | Opturo
Sarasota, FL, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Opturo, a leading provider of investment analytics and data management solutions, announced the issuance of U.S. Patent No. 11,681,504, for the...
threatray_full_3000-width.jpg
Intel 471 and Threatray Announce Joint Research Collaboration
13 déc. 2022 09h00 HE | Threatray AG
WILMINGTON, Del. and BIEL-BIENNE, Switzerland, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Intel 471, the premier provider of cyber threat intelligence for leading intelligence, security, and fraud teams...
TVDN.jpg
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
25 mai 2022 09h00 HE | TVDataNow
SAN FRANCISCO, May 25, 2022 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused attribution solution that provides the...
Fixing SKAdNetwork
iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
18 mai 2022 09h00 HE | Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
Singular Private Cloud
Industry-First: Singular Launches Singular Private Cloud for Marketing Measurement
03 déc. 2021 09h30 HE | Singular
SAN FRANCISCO, Dec. 03, 2021 (GLOBE NEWSWIRE) -- Singular is launching Singular Private Cloud for marketing measurement after 18 months of private beta with leading mobile games companies. This...