Foresight Research: Automotive Public Relations is the most effective communication for influencing the new vehicle buying decision ROCHESTER, Mich., Nov. 08, 2023 (GLOBE NEWSWIRE) -- Articles or news stories in print or electronic media are the most effective communication influencing buyers – higher than digital and TV – and...

Foresight Research: Shoppers returned to auto shows post-Covid ROCHESTER, Mich., Aug. 25, 2022 (GLOBE NEWSWIRE) -- Two years after Covid-19 brought an abrupt halt to large public gatherings across the country, millions of America’s car shoppers returned to...

Foresight Research: Public Relations is almost tied with TV when it comes to influencing automotive purchasers ROCHESTER, Mich., Jan. 26, 2021 (GLOBE NEWSWIRE) -- When comparing the public relations budget to the marketing budget, the PR budget is not “chump change”, but Foresight Research calls it a...

Foresight Research: Public Relations is almost tied with TV when it comes to influencing automotive purchasers ROCHESTER, Mich., Oct. 21, 2020 (GLOBE NEWSWIRE) -- When comparing the public relations budget to the marketing budget the PR budget is not “chump change”, but Foresight Research calls it a...