The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.

The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...