Checkster to Spotlight Employee Brand Advocacy at Social Recruiting Strategies Conference NOVATO, Calif., July 21, 2020 (GLOBE NEWSWIRE) -- WHO: Yves Lermusi, founder and CEO of Checkster, empowering talent and team leaders to make better hiring decisions and improve engagement and...

BzzAgent Provides Framework for Applying Direct Marketing Principles in Social Media to Drive Sales BOSTON, MA--(Marketwire - May 24, 2012) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building...

BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling BOSTON, MA--(Marketwire - Jan 23, 2012) - BzzAgent, the social marketing arm of dunnhumby, announces that the company's social marketing campaigns have been successfully evaluated in Marketing Mix...

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...

Best-in-Class Companies Embrace Customer Feedback as a Strategic Imperative BOSTON, MA--(Marketwire - April 21, 2009) - The economic recession has made it necessary to curtail or completely eliminate investments in various marketing and customer support programs commonly...