Nexxen and MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimization Increases Lower Funnel Impact
11 déc. 2024 09h28 HE
|
Nexxen International Ltd.
Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent NEW YORK,...
Programmatic Ad Seller Misrepresentation in CTV Q3 2024: Pixalate Estimates $1.4 Billion of Global Open Programmatic CTV Ad Spend Routed Through Unauthorized ‘Direct’ Sellers
27 nov. 2024 14h16 HE
|
Pixalate
London, Nov. 27, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2024 Programmatic Ad Seller...
Whoopi Goldberg and JungoTV Launch All Women’s Sports Network Today
13 nov. 2024 08h00 HE
|
All Women's Sports Network
Whoopi Goldberg has announced the launch of All Women's Sports Network (AWSN) on VIZIO WatchFree+ Channel 1367 in the United States.
Pixalate Releases Q3 2024 Malformed & Fraudulent CTV Bundle IDs Risk Report: $174 Million in Estimated Connected TV (CTV) Open Programmatic Ad Spend Went to Malformed, Unidentified, and/or Fraudulent Bundle IDs
31 oct. 2024 15h45 HE
|
Pixalate
London, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2024 Connected TV (CTV)...
Pixalate Releases Q3 2024 Global Connected TV (CTV) Bundle ID Mapping Reports for Roku, Amazon Fire TV, Apple TV, Samsung TV: 199 Bundle IDs Mapped to 4 Sling TV Apps
25 oct. 2024 11h06 HE
|
Pixalate
London, Oct. 25, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Pixalate's September 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Amazon Fire TV, Apple TV, & Samsung TV: Xumo Play No. 1 in EMEA for Open Programmatic Advertising Quality on Fire TV
24 oct. 2024 10h45 HE
|
Pixalate
London, Oct. 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the...
Pixalate Releases Global Q3 2024 Connected TV (CTV) Device Market Share Reports: Roku Leads in Market Share Across North America (37%) and LATAM (50%); Samsung Smart TV No. 1 in EMEA (30%)
21 oct. 2024 09h50 HE
|
Pixalate
London, Oct. 21, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2024 CTV Device Global Market...
Pixalate’s September 2024 Top Grossing CTV Apps Based on Global Open Programmatic Ad Revenue: Hulu No. 1 in North America Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV with $128 Million in Estimated Open Programmatic Ad Revenue
15 oct. 2024 14h45 HE
|
Pixalate
London, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in September 2024
11 oct. 2024 13h37 HE
|
Pixalate
London, Oct. 11, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released...
Pixalate Releases Made For Advertising (MFA) Connected TV (CTV) Apps Ad Spend Report: $58 Million in Estimated Global Ad Spend Went to Likely MFA CTV Apps Across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV in Q2 2024
10 oct. 2024 11h01 HE
|
Pixalate
London, Oct. 10, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2024 Made For Advertising (MFA)...