BzzAgent Announces Hottest New Consumer Products Nominated for the 2012 "Hypeworthies" Awards BOSTON, MA--(Marketwire - Mar 26, 2012) - BzzAgent, the company that lets you try cool new products, share deals with friends and influence top brands, today announced the finalists for the 2012...

BzzAgent Announces New COO BOSTON, MA--(Marketwire - Dec 13, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and...

BzzAgent Launches iPhone App to Help Marketers Increase Brand Advocacy in Social Media BOSTON, MA--(Marketwire - Oct 19, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the launch of an iPhone app that will have a significant impact on the way people are able...

BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs BOSTON, MA--(Marketwire - Oct 4, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social...

BzzAgent Study Finds that Brand Advocates are 50% More Likely to Influence a Purchase BOSTON, MA--(Marketwire - May 5, 2011) - Most marketers would agree that word-of-mouth marketing is among the most effective forms of advertising. While leveraging positive word of mouth has...