BzzAgent Announces New COO BOSTON, MA--(Marketwire - Dec 13, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and...

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...

BzzAgent's Trend Micro Campaign Selected as a 2011 MITX Interactive Awards Finalist BOSTON, MA--(Marketwire - Nov 7, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced that its Trend Micro "What's Your Story" campaign has been selected as a finalist in the...

BzzAgent Launches iPhone App to Help Marketers Increase Brand Advocacy in Social Media BOSTON, MA--(Marketwire - Oct 19, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the launch of an iPhone app that will have a significant impact on the way people are able...

BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs BOSTON, MA--(Marketwire - Oct 4, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social...