It’s Heisman time – Nissan reworks playbook for 2020 college football marketing campaign For the first time, Nissan to air “Heisman House” spots during professional football broadcasts Nissan brings its celebrated “Heisman House” back for 10th seasonThe automaker creatively filmed the...

Nissan’s “Heisman House” campaign enters eighth year with a star-studded lineup Newcomers to the campaign include 2017 Heisman winner Baker Mayfield (Oklahoma) and Auburn legend Bo Jackson (1985)Season’s first TV ad, “Calling All Heismans”, airs Aug. 30 on ESPN; Nissan Heisman...