Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money
24 janv. 2023 09h00 HE
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Claritas
Cincinnati, OH, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, and Affinity Solutions, the leading consumer purchase data platform...
iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
18 mai 2022 09h00 HE
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Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
Proof Delivers First Secure Multi-Domain Data Analytics Exchange
28 juin 2017 09h00 HE
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Proof Mark, Inc.
Unique collective intelligence platform enables enterprises and individuals to share data securely and create a “single source of truth” about their collective effort, impact and insight Unlimited...
Proof Adds Top #ABM Sales Leader Mike Atwood to Lead North American Sales Efforts
25 mai 2017 10h00 HE
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Proof Mark, Inc.
PHOENIX, May 25, 2017 (GLOBE NEWSWIRE) -- Proof has hired account-based marketing (ABM) software veteran Mike Atwood to lead sales in the United States and Canada. Proof is the first business...
Media Advisory: Tech Entrepreneur whurley and Proof Founder Mark Stouse on Stage at Marketing Analytics Conference, June 5, 2017
24 mai 2017 10h16 HE
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Proof Mark, Inc.
AUSTIN, Texas, May 24, 2017 (GLOBE NEWSWIRE) -- For decades, the marketing profession has been famous for its innovation and creativity. Today, however, the game has changed, and marketers are under...
Warburg Pincus Advisor Tom Schodorf Joins Proof: “Unproven Marketing Impact Is a Tax on Growth, Profitability and Shareholder Value”
17 mai 2017 10h00 HE
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Proof Mark, Inc.
NEW YORK, May 17, 2017 (GLOBE NEWSWIRE) -- “Unproven marketing and communications impact is a material business risk to growth and profitability that C-suites and boards of directors must address,”...
Allison+Partners’ Brent Diggins on Collaborative Analytics, the Importance of a Single Source of Truth, and Why He Believes in the Power of Proof
21 mars 2017 11h53 HE
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Proof Mark, Inc.
Proving marketing’s impact is critical to agency business modelPervasive collaboration around data analytics is hugely valuableProof’s power to change PR and marketing forever PHOENIX, March 21,...
CMO Council Founder Donovan Neale-May on CMO Job Loss, Financial Impact Analytics for Marketing, and Why Proof Is So Important
14 mars 2017 10h00 HE
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Proof Mark, Inc.
Record Number of CMOs Lost Their Jobs in 2016Failure to Show Business Impact Cited as #1 ReasonDelivering Financial Impact Analytics is the Key to SuccessNeed to Bridge Marketing’s Data Analytics...
Climeon Chief Revenue Officer Christopher Engman on Mega Deals, Fighting Global Climate Change With Sir Richard Branson, and the Importance of Proof
08 mars 2017 12h12 HE
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Proof Mark, Inc.
The Importance of Mega DealsThe Big Problem with Multi-Touch Attribution ModelsWhy Proof is what CMOs Need Now PHOENIX, March 08, 2017 (GLOBE NEWSWIRE) -- Christopher Engman, Proof advisor, global...