TVB Statement on the Benefits of Live + 1 Ratings for Local Broadcast TV NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, president and CEO, TVB, released the following statement regarding the use of Live + 1 Day currency: “Live + 1 Day is now the best...

TVB’s Forward Conference Becomes (Alt) Forward for 2020 NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020, an adaptation of its 11th annual Forward Conference in light of COVID-19...

More Americans Turn to Local TV News During Global Pandemic New Dynata Study Finds that Broadcast TV is Most Trusted News Source Among All Adults, Irrespective of Age NEW YORK, April 16, 2020 (GLOBE NEWSWIRE) -- At a time when reliable information is vital,...

Study: Off-TV Content Viewing Jumps More Than 200 Percent Among Older Viewers NEW YORK, NY--(Marketwired - Sep 9, 2013) - Watching TV shows on a screen other than a TV screen has risen dramatically in just one year, according to this year's 360 Cross-Platform Emotional...