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Smaato Reduces Media Buying Costs With Automated Traffic Curation
23 oct. 2018 08h00 HE | Smaato, Inc.
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms SAN FRANCISCO, Oct. 23, 2018 (GLOBE NEWSWIRE) --  Smaato, the leading global real-time...
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New PubMatic White Paper Goes Beyond Bots and Dives Deeper to Provide Tangible Insights About Inventory Quality
02 oct. 2018 10h00 HE | PubMatic, Inc.
REDWOOD CITY, Calif., Oct. 02, 2018 (GLOBE NEWSWIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released a new educational white paper that...
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GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
07 sept. 2018 09h00 HE | Smaato, Inc.
SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global...
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New PubMatic Research Shows Mobile App Advertising Continuing to Thrive Worldwide
05 sept. 2018 10h00 HE | PubMatic, Inc.
REDWOOD CITY, Calif., Sept. 05, 2018 (GLOBE NEWSWIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its second Quarterly Mobile Index...
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Smaato Accelerates Growth in APAC With Key Industry Leader Hires
28 août 2018 08h00 HE | Smaato, Inc.
SAN FRANCISCO, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage...
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Facebook Chooses TreSensa as Playable Ad Partner
02 août 2018 10h39 HE | TreSensa
NEW YORK, Aug. 02, 2018 (GLOBE NEWSWIRE) -- Providing the most actionable and effective ad formats to marketers is one of the most important ways Facebook empowers them to succeed. In response to...
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Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
25 juil. 2018 09h30 HE | NinthDecimal
NEW YORK, SAN FRANCISCO and TORONTO, July 25, 2018 (GLOBE NEWSWIRE) -- Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading...
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Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
10 mai 2018 08h00 HE | Smaato, Inc.
SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive...
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Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand
02 mai 2018 10h00 HE | Smaato, Inc.
SAN FRANCISCO, May 02, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has integrated with Amazon...
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GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Industry Best Practices
13 mars 2018 09h00 HE | GlobalWide Media, Inc.
LOS ANGELES, March 13, 2018 (GLOBE NEWSWIRE) -- GlobalWide Media (GWM), a leader in data-driven digital marketing, is thrilled to announced it has joined the TUNE Certified Partner Program. The...