Top 10 Pharma Firms More Likely to Establish Dedicated Patient-Centric Marketing Groups DURHAM, NC--(Marketwired - February 01, 2017) - Three out of four surveyed Top 10 pharmaceutical companies have dedicated patient-centric marketing groups in place, according to a recent study...

Half of Global Groups Report Calling on Most Functions to Contribute to the Process of Defining Patient-Centric Ideals DURHAM, NC--(Marketwired - November 03, 2016) - A new study published by Cutting Edge Information revealed that half of all surveyed global pharmaceutical organizations interact with their companies'...

Big Pharma Expanding Patient Centricity through Top-Down Mandates RESEARCH TRIANGLE PARK, NC--(Marketwired - October 19, 2016) - Drug companies have adopted patient-centric models throughout the pharmaceutical industry. And a new industry study has found that 67% of...

Defining Patient-Centricity Success Metrics & Demonstrating Initiative Value RESEARCH TRIANGLE PARK, NC--(Marketwired - September 28, 2016) - Although patient centricity becomes evermore prevalent in the pharmaceutical industry, companies have yet to settle on a consistent...