How Pharma Companies Use Digital Marketing and Direct-to-Consumer Advertising During Phase 3 RESEARCH TRIANGLE PARK, NC--(Marketwired - April 05, 2017) - In addition to using medical science liaisons (MSLs) to engage the medical research community, many surveyed pharmaceutical companies have...

Digital Marketing and Direct-to-Consumer Advertising is a Growing Component in the Pharma Industry RESEARCH TRIANGLE PARK, NC--(Marketwired - December 08, 2016) - Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare...

Nine out of 10 Pharmas Wait Until Phase 3 to Complete Commercial Risk Assessment Activities RESEARCH TRIANGLE PARK, NC--(Marketwired - August 18, 2016) - The vast majority (88%) of surveyed pharmaceutical companies do not complete commercial risk assessment activities until Phase 3...

Pharmaceutical Launches: 73% of First-Year Brand Spending Goes to Marketing and Commercial Initiatives RESEARCH TRIANGLE PARK, NC--(Marketwired - July 26, 2016) - A new study published by Cutting Edge Information revealed that surveyed US pharmaceutical companies allocate an average 73% of launch year...