Booyah Advertising Acquires Denver-Based FiveFifty, Launches Programmatic Media Division
23 févr. 2022 10h00 HE
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Booyah Advertising
DENVER, Feb. 23, 2022 (GLOBE NEWSWIRE) -- Booyah Advertising, a leading Denver-based digital advertising firm, has today announced the purchase of FiveFifty, a programmatic agency also headquartered...
New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement in APAC
15 févr. 2022 20h00 HE
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PubMatic, Inc.
SINGAPORE, Feb. 16, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom...
Samba TV and PubMatic Launch Australia Partnership to Deliver Programmatic Omniscreen TV Audience Targeting
14 févr. 2022 17h00 HE
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PubMatic, Inc.
SAN FRANCISCO, Feb. 15, 2022 (GLOBE NEWSWIRE) -- Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), an...
Nearly Forty Percent of Advertising Professionals Plan to Leave Their Jobs Within Two Years
15 déc. 2021 08h56 HE
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Basis Technologies
CHICAGO, Dec. 15, 2021 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.net), a leading provider of cloud-based workflow automation and business intelligence software for marketing and...
Sonobi Acquires Amply to Deliver Comprehensive Monetization and Programmatic Solutions for Publishers and Advertisers
25 oct. 2021 12h30 HE
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Sonobi, Inc.
WINTER PARK, Fla., Oct. 25, 2021 (GLOBE NEWSWIRE) -- Sonobi, an advertising technology marketplace that enables premium publishers and buyers to directly collaborate and build consumer-focused...
Bidtellect Saves 35% on Bidstream Processing Costs Using BidSwitch
14 oct. 2021 06h00 HE
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Bidtellect
New York, NY, Oct. 14, 2021 (GLOBE NEWSWIRE) -- BidSwitch, a global provider of programmatic infrastructure and wholly-owned subsidiary of IPONWEB, has enabled demand-side platform (DSP) and...
Tremor Video Launches Programmatic TV Marketplace with Premium Inventory and Curated Media Packages for Advertisers
07 oct. 2021 09h00 HE
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Tremor Video Inc.
NEW YORK, Oct. 07, 2021 (GLOBE NEWSWIRE) -- Tremor Video, a leading programmatic video platform, today announced the launch of its Programmatic TV Marketplace, enabling advertisers to discover,...
Doceree Launches Unprecedented Measurement Solution to Boost Data Transparency for Life Sciences Brands
29 sept. 2021 09h00 HE
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Doceree
PARSIPPANY, N.J., Sept. 29, 2021 (GLOBE NEWSWIRE) -- Doceree Inc., the first global network of HCP-only platforms for programmatic messaging, announced today the launch of Doceree Perform™, a...
Tremor Video Launches Programmatic Audio Solution to Help Advertisers Reach Engaged Audiences in Premium Environments
21 sept. 2021 07h30 HE
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Tremor Video Inc.
NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE) -- Tremor Video, a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital...
New FatTail Research Shows Publishers Battle Rising Transaction Costs Despite the Move Towards Automated Buying Systems
31 août 2021 09h00 HE
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FatTail, Inc.
LOS ANGELES, Aug. 31, 2021 (GLOBE NEWSWIRE) -- FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data that shows publishers...