Apple, Peloton, Spotify Top Prophet’s Brand Relevance Index®: Leading Brands Make Tech Personal NEW YORK, Feb. 24, 2022 (GLOBE NEWSWIRE) -- More choice, more access, more control – this year’s most relevant brands enable consumers to have personalized experiences and connect with people from...

Prophet Hires Shari Reichenberg, former Head of Customer Engagement at Ogilvy USA, as Partner NEW YORK, Nov. 29, 2018 (GLOBE NEWSWIRE) -- Global consultancy Prophet announced the hiring of Shari Reichenberg as a partner in the New York office. Reichenberg brings more than 15 years of...

Prophet Appoints Four New Partners To Its Rapidly Expanding Digital Growth Business SAN FRANCISCO, Oct. 02, 2018 (GLOBE NEWSWIRE) -- Global consultancy Prophet announced four key new hires – Abram Sirignano, Tyler Durham, Darrell Ross and Todd Redmon – who bring deep expertise in...

2018 Prophet Brand Relevance Index® Finds Apple, Amazon, and Pinterest as the Most Relevant Brands to U.S. Consumers SAN FRANCISCO, Sept. 12, 2018 (GLOBE NEWSWIRE) -- Global consultancy Prophet announced the results of the fourth Prophet Brand Relevance Index® (BRI), a ranking of the most relevant brands in...

David Aaker On Brands’ Signature Stories SAN FRANCISCO, March 06, 2018 (GLOBE NEWSWIRE) -- To stay relevant in today’s challenging environment, brands need signature stories: strong narratives that communicate values and vision. In his new...