Encyclopedia Britannica Presents Results of 18 Months of A/B Testing at MarketingSherpa Selling Online Subscriptions Summit WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Dan Smith, Senior Vice President, Consumer Marketing for Encyclopedia Britannica, a leading provider of learning and knowledge products, will present...

EEI Communications Details the Process of Successfully Navigating From Print to Online-Only Newsletter At MarketingSherpa Event WARREN, R.I., April 1, 2008 (PRIME NEWSWIRE) -- "Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online-Only Subscriber Content," the process of how EEI Communications...

MarketingSherpa Announces Confirmed Speakers for Selling Online Subscriptions Summit, May 12-13, 2008 WARREN, R.I., March 10, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, today announced the first confirmed...

MarketingSherpa 'Selling Online Subscriptions Summit' Announces New York City Venue WARREN, R.I., Jan. 17, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced that its 8th annual Selling...