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YuMe Executive Ed Haslam to Speak at Next TV Summit 2012
20 sept. 2012 06h00 HE | YuMe
REDWOOD CITY, CA--(Marketwire - Sep 20, 2012) - YuMe, the leading provider of digital brand advertising software and services, today announced senior vice president of Marketing Ed Haslam will be...
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First-of-Its-Kind, Four-Screen Ad Effectiveness Study Reveals Screen Size Matters, but Clutter and Other Variables Matter Even More
17 sept. 2012 06h00 HE | YuMe
REDWOOD CITY, CA--(Marketwire - Sep 17, 2012) - YuMe, the leading provider of digital brand advertising software and services, in conjunction with the IPG Media Lab, part of IPG Mediabrands, today...
BrightRoll Study Rev
BrightRoll Study Reveals Agencies Perceived Greater ROI From Online Video Advertising in 2009
22 avr. 2010 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - April 22, 2010) -  BrightRoll, the leading branded video advertising network, today released the results of its second annual Online Video Advertising Report,...
BrightRoll Strengthe
BrightRoll Strengthens Senior Leadership Team, Adds Daryl McNutt as Vice President of Marketing
07 avr. 2010 09h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - April 7, 2010) -  BrightRoll, the leading branded video advertising network, announced today that Daryl McNutt has joined the company as vice president of...
BrightRoll Announces
BrightRoll Announces 'Performance Pricing' Campaign Successes
23 nov. 2009 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - November 23, 2009) - BrightRoll, the leading branded video advertising network, today announced campaign momentum around its 'Performance Pricing' structure, which...
BrightRoll Launches
BrightRoll Launches Audience and Behavioral Targeting Across Largest Video Advertising Network
09 sept. 2009 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - BrightRoll, the leading branded video advertising network, today announced the availability of its audience and behavioral targeting program,...
BrightRoll Announces
BrightRoll Announces CPE, CPV and CPC 'Performance Pricing': Breakthrough Model for Online Video Advertising
29 juil. 2009 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - July 29, 2009) - BrightRoll, the leading branded video advertising network, today announced a portfolio of new, innovative pricing methodologies that addresses the...
BrightRoll Growth Ac
BrightRoll Growth Accelerates, Now Third Largest Video Property
23 juil. 2009 13h25 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - July 23, 2009) - BrightRoll, the leading branded video advertising network, today announced that it was ranked as the third largest video property in comScore's May...
BrightRoll Launches
BrightRoll Launches Video Impact(TM), a Video Advertising Product to Measure and Optimize the Impact on Retail Sales
18 mai 2009 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - May 18, 2009) - BrightRoll, the leading branded video advertising network, today introduced a new service aimed at helping CPG brand marketers optimize the impact of...
Reckitt Benckiser Te
Reckitt Benckiser Teams With BrightRoll for Media and Technology Innovation on Extensive, First-of-Its-Kind Online Video Advertising Campaign
11 mai 2009 08h00 HE | BrightRoll
SAN FRANCISCO, CA--(Marketwire - May 11, 2009) - BrightRoll, the leading online video advertising network, today announced that it has been selected by global CPG leader Reckitt Benckiser as a key...