Zonavi - Telenor’s new Nordic initiative for Interactive TV

Zonavi will initially focus on the 1,7 million households in the Nordic region that already buy TV services from Telenor and Canal Digital. Zonavi will utilise the large bandwidth of the TV distribution networks and offer content such as entertainment, goods and services, based on transfer of high-quality, moving pictures and sound. Zonavi’s services will from the outset focus on TV media, but will be made available through other media as the data transfer capacity of those networks is increased.

“National content is extremely important in order to generate demand for broadband capacity to the home. Zonavi has already 40 professional employees focussing on developing new and exciting Norwegian content and services that turn TV viewers into TV users. Telenor wishes to develop solutions that give their customers simple access to the new services and Zonavi will be our driver for simple, secure and user-friendly TV services,” said Stig Eide Sivertsen.

Zonavi’s initial interactive TV offering will include home shopping, information, gaming and messaging services. The service offering will grow continuously with increased access and demand.

“In order to succeed, Zonavi must have strong partners to deliver content. Zonavi will in turn offer these partners an effective channel to the consumer and will offer competence to enable service providers to easily take part in the exciting developments in broadband services for interactive TV,” said Stig Eide Sivertsen.